Interview with GDC Technology America, LLC
Headquarters: Los Angeles, CA
Interviewee: Tony Adamson, Senior Vice President
How would you describe GDC Technology and its role in theatrical exhibition?
GDC Technology is a total digital cinema solutions provider and system integrator. GDC proudly develops, manufactures, and sells a range of cinema media servers suitable for both projectors and LED cinema displays. Our offerings also include reliable content storage systems, high-quality cinema audio processors, and comprehensive cinema enterprise software, such as theatre management and advanced automation systems, all designed to serve the global cinema industry. GDC is a licensee of the DTS Surround and DTS:X with IAB, the object-based immersive sound technology from DTS, Inc., for the development of its media servers and cinema audio processors.
What’s new at your company this year?
We had two major highlights at CinemaCon 2026. First, the world’s first All-in-One Media Server for seamless 2D/3D HDR and HFR playback; used in 70% of LED cinemas worldwide (as of Jan 2026). Second GDC launched its new 64-channel DTS:X for IAB Cinema Processors. It’s pioneering technology for PLF auditoriums, offering moviegoers an immersive, emotionally rich listening experience.
What industry trends are shaping your work right now?
At GDC, our work is shaped by several major industry trends that are transforming the cinema experience. The most exciting trend we’re seeing is the shift towards HDR LED screens. It’s an inspiring development that’s captivating everyone’s attention. Using our media server technology and LED cinema solutions, we are directly addressing the industry’s need for improved image quality, higher-quality audio, greater efficiency, greater flexibility, and consumer-focused experiences.
How is your company helping cinema operators evolve?
At GDC, we assist cinema operators in evolving by providing advanced LED cinema solutions and DCI-certified media servers that deliver premium visual experiences audiences can’t get at home. Our intelligent automation suite allows remote circuit management, lowering costs and reducing downtime. We transform auditoriums into flexible entertainment centers for concerts, esports, and events, boosting revenue throughout the year. With real-time monitoring and energy-efficient LED technology, we enable operators to deliver flawless performances, minimize their carbon footprint, and foster sustainable growth in a rapidly changing industry.
What makes your company or team unique?
At GDC, we’re truly proud of what makes us special: our strong dedication to dependability and nurturing long-lasting relationships. With over 25 years of experience in the industry, we go beyond simply selling technology—we invest in building meaningful connections with exhibitors all around the world. Our focus on customer needs drives innovative solutions that address real operational challenges, and our global presence means you always have local support. Above all, we are passionate movie-lovers ourselves, inspired by a genuine love for cinema. This blend of enterprise-strength reliability, personalized care, and shared enthusiasm for the big screen makes us more than just a vendor—we’re your trusted partner.
How long have you participated in CinemaCon, and what keeps you coming back?
At GDC, we’ve been proudly participating in CinemaCon for over ten years as key sponsors. What makes us feel so excited to return each year is the wonderful chance to connect face-to-face with our global cinema family. It’s a special place where we listen to exhibitors, learn about their changing needs, and reveal innovative solutions that help shape the future of movie exhibitions. Most importantly, CinemaCon is a joyful celebration of our shared love for the moviegoing experience. It’s a cherished tradition that reaffirms our dedication to supporting a lively and thriving cinema industry every year.
Where can members connect with GDC online?
- LinkedIn: @GDCTechnologyLimited @TricornePremiumLED
- Instagram @gdctechnology
- Other linkedin: http://linkedin.com/company/gdc-technology @gdc-technology


























