Congresswoman Tenney Introduces SCREEN Act to Revitalize America’s Movie Theatres, Spearheaded By Cinema United

Washington, DC — Congresswoman Claudia Tenney (NY-24) alongside Representatives Mike Carey (OH-15) and David Kustoff (TN-08) today introduced the Supporting Cinema Renewal, Enhancement, and Enriching Neighborhoods (SCREEN) Act, legislation to encourage private investment in movie theaters and help revitalize the Main Streets and commercial districts they support.

The SCREEN Act would establish a 30% federal tax credit for qualified movie theater revitalization projects. Eligible improvements include new seating, projection and sound systems, HVAC upgrades, and accessibility improvements. The credit would apply to traditional theaters that have been in operation for at least five years, with a lifetime per theater cap of $250,000 for theaters with three screens or fewer, $375,000 for theaters with four to nine screens, and $500,000 for theaters with ten or more screens. The credit would be available for qualifying investments made through December 31, 2030. 

“Strong Main Streets depend on strong local businesses, and movie theaters help bring people into our downtowns where they support restaurants, shops, and other small businesses,” said Congresswoman Tenney. “As theaters work to modernize and compete, they deserve the opportunity to invest in their future. The SCREEN Act encourages private investment, strengthens local economies, creates jobs, and helps preserve these important community gathering places for future generations.” 

“Movie theaters are more than just places to see a film. They support local jobs, bring people into our downtowns, and give families a place to spend time together,” said Congressman Mike Carey. “The SCREEN Act will help theaters invest in needed upgrades so they can continue serving their communities, supporting small businesses, and contributing to local economies for years to come.”

This legislation is supported by Cinema United, Marquee Cinemas, Saunders Theatre Properties, and Malco Theatres:

“This timely and important legislation will spur re-investment in one of America’s great Main Street enterprises – the local cinema. Jobs will be created, including local contractors and vendors that do the work, surrounding businesses in the community will benefit, and the result will be a better experience for fans that love seeing their favorite movie on the big screen. We applaud the sponsors of this bill. Because of their leadership, towns of all sizes, in all 50 states, will see a tangible and positive cultural and economic impact in their local communities.” – Michael O’Leary, President and CEO, Cinema United

“On behalf of our team at Orchard 14 in New Hartford, NY, and all 13 of our locations, I want to thank Representative Tenney for introducing the SCREEN Act. Our New Hartford theatre employs 44 full and part-time team members and has been proud to serve this community since 2005. Like many in our industry, we’re continuing to invest in the guest experience even as costs have risen across the board. The SCREEN Act would help us get there faster, bringing the best possible picture quality to our guests and reinforcing the long-term vitality of movie theatres in communities like New Hartford. We’re grateful to Representative Tenney for her leadership on this issue and for supporting exhibition.” – James Cox, Chief Operating Officer, Marquee Cinemas

“Small-town movie theaters are often one of the few places where families, friends, and neighbors can gather and share experiences together. As the owner of four independently owned Ohio theaters, I know how challenging it has become to keep these venues updated while facing rising costs. I have invested millions of dollars into preserving and improving our theaters because I believe small communities deserve exceptional movie-going experiences. The SCREEN Act will help independent theaters continue investing in the places and people we proudly serve, and I thank Representative Carey and the bill’s sponsors for championing this important effort.” – Donna Saunders, Owner and Operator of Saunders Theatre Properties

Cinema United Applauds Reopening of The Cinerama Dome

Official statement from Michael O’Leary, President and CEO of Cinema United:

The Cinerama Dome has been a treasured and important landmark for movie fans and the entire film community for over six decades. On behalf of all of exhibition, we are excited to see that under the leadership of two of exhibition’s strongest champions, Sony Pictures Entertainment and Alamo Drafthouse, this iconic destination will once again be filled with audiences of all ages. The timing could not be better with moviegoers making clear this year that they love the unique experience of seeing a movie on the big screen. Congratulations to Sony and Alamo and to the people who love movies.

From Los Angeles Times:

Renovations on the dome will start next month and continue until early 2028. Sony said the renovations will honor “its historic legacy and singular moviegoing experience,” leaving the iconic red and blue exterior lettering intact. The restoration will also preserve its immersive large-format curved-screen presentation.

Sony also has plans to reopen the adjacent 14-screen theater complex that was formerly the ArcLight Cinemas. The theater will offer dine-in services as well as curated programming. The theaters will be equipped to show premium formats such as 35mm, 70mm and 4K laser projection.

Cinema United Celebrates Success of ‘The Odyssey’

Statement from Michael O’Leary, President and CEO of Cinema United:

“Movie fans across the country and around the world have been showing up to see The Odyssey in every conceivable format, demonstrating the great demand of seeing grand-scale entertainment like this on the big screen. We congratulate Christopher Nolan, Emma Thomas, and the entire Universal team on this incredible success and thank them for their tireless commitment to the theatrical experience.”

O’Leary’s quote was featured in The Hollywood Reporter’s coverage.

Cinema United Celebrates Grand Opening of Emagine Parker in Denver Metro

In the lead-up to the Fourth of July holiday, Northwoods Theater Group, an affiliate of Emagine Entertainment, debuted its newest crown jewel, the Emagine Parker, located in the Denver metro area. Cinema United’s Andrew Stewart was there to help celebrate the ribbon cutting event on Tuesday, June 30, along with Jon Goldstein, Owner of Northwoods Theater Group, Parker Mayor Joshua Rivero, and Paul Glantz, former CEO of Emagine Entertainment.

Officially now open to the public, the completely reimagined 32,000-square-foot entertainment destination features luxury heated recliners, premium large-format EMX auditoriums, immersive Dolby Atmos sound, 4K projection, expanded food and beverage offerings, a full-service bar, and the company’s first self-ordering guest experience. Goldstein said he wanted the theatre to be “a beautiful gathering place for the community, and since people in Colorado like to be outside, we tried to bring a little bit of the outside inside.”

The location’s entire design, accented by rich green hues and light hardwood floors throughout, is meant to bring the beauty of the state indoors. Its ties to the local area go beyond just decor; the theatre will help revitalize and grow the community.

“Truly I cannot say (enough) how appreciative we are of your investment into the community,” Rivero said at the event. “Movies are like those films you get from childhood, and you remember where you were when you saw them. I want those memories to be instilled in kids today.”

Rivero congratulated Emagine Parker as the newest spark to the community’s development, saying, “That dirt field will not be a dirt field for much longer with what you guys have done here. All of you working together are going to make West Main Street the gem that it should be.”

A special thank you to Melissa Boudreau, Chief Experience Officer for Northwoods Theater Group, and the entire team for their hospitality. Congratulations again on an incredible opening!

Disney Brings Infinity Vision Update to CineEurope as Avengers: Endgame Encore Nears

Disney’s new Infinity Vision format has already drawn more than 7,500 certification applications from exhibitor screens around the world, the studio confirmed this week at CineEurope in Barcelona. Screen verification is underway ahead of Avengers: Endgame Encore, arriving Sept. 25, with the format also set to anchor Avengers: Doomsday in December.

“We compliment Disney’s leadership in promoting the great myriad of theatrical experiences available to movie fans today,” said Cinema United President & CEO Michael O’Leary. “We need to ensure that audiences everywhere are aware of the many options available to them in their local theaters.”

Read more at: https://deadline.com/2026/06/avengers-endgame-re-release-retitle-disney-infinity-vision-1236966128/

Art House Convergence 2026 National Audience Survey Highlights Growth Across Independent Theatres

Art House Convergence today released findings from its 2026 National Audience Survey, surveying more than 27,000 moviegoers across 50+ independent cinemas nationwide. The results, announced at the IND/EX conference in Chicago and reported exclusively by Variety, show continued audience growth, strong community connection, and an influx of younger moviegoers into the art house space.

Among the findings: 88% of respondents identify their local art house as the cultural hub of their community, and 91% say the theatre elevates the experience of living there. More than 70% rate their preferred indie cinema as “very” or “extremely valuable” to their overall quality of life.

AHC member theatre grosses are up 8.8% year over year and 38% over 2019, according to data from Rentrak.

The survey also points to a generational shift. Nearly one in four respondents began attending their preferred art house within the last three years. The average age of those new attendees is 40, eleven years younger than the overall survey average of 51. Of recent attendees, 68% are under 45.

READ FULL ARTICLE

Photo: Getty Images

Cinema United Attends North Central Convention

{Left to Right: Angela Smetana of Marcus Theatres, Melissa Boudreau of Emagine Entertainment, Todd Halstead of Cinema United, Brian Anderson of Dells Theatre, Kelli Brown of Dakota Cinema]

Cinema United’s Andrew Stewart, Chief Communications Officer, and Todd Halstead, Director of Government Relations and Independent Theatre Owner Engagement, joined North Central Cinema United for its annual convention during the second week of May.

It was a great few days of studio presentations, movie screenings, vendor conversations, and time with theatre owners and managers from across the region. Andrew and Todd especially enjoyed connecting with members and sharing updates on Cinema United’s industry work, CinemaCon, and the issues most important to independent cinemas.

The convention featured valuable networking and education opportunities, including an independent owners roundtable hosted by Lee and Diane Akin of Silver Screen Magic. The discussion gave operators a chance to compare notes, talk about what they are seeing in their markets, and share practical ideas with peers who understand the day-to-day realities of running cinemas.

One of the many highlights was the Social Media Marketing seminar, moderated by Melissa Boudreau of Emagine Entertainment and featuring Brian Anderson of Dells Theatre, Kelli Brown of Dakota Cinema, and Angela Smetana of Marcus Theatres.

The conversation showed how smart, creative marketing is happening at every level of exhibition, from Main Street cinemas to the industry’s leading circuits. The takeaway was simple: with a phone and some creativity, any theatre can use social media to reach moviegoers in the communities they serve and beyond.

The convention also raised more than $4,500 for the Will Rogers Motion Picture Pioneers Foundation, a wonderful show of support for an amazing organization that has long helped people across the exhibition community when they need it most.

Cinema United also thanks Alamo Drafthouse and Marcus Theatres for hosting events and screenings featuring Ketchup Entertainment’s Coyote vs. Acme, Walt Disney Studios’ The Mandalorian and Grogu, and Angel Studios’ Brink of War. Their teams delivered the kind of hospitality, service, and theatre experience that reflects the best of exhibition.

And finally, a special thank you to Dave Quincer, Dale Haider, Russell Vannorsdel, Lee Akin, Diane Akin, and the entire North Central Cinema United leadership team for welcoming Cinema United and bringing the region’s exhibition community together.

Cinema United Joins Cinema Association of California/Nevada For Spring Managers Meeting

[Left to right: Cinema United’s Harry Medved, Cinema Association of California/Nevada’s Todd Vradenburg, and CineLux’s Paul Gunsky]

On Thursday, April 30, Cinema United’s Harry Medved joined the Cinema Association of California/Nevada at their Spring Managers Meeting & Studio Products Seminar at Cinemark’s beautiful Century 20 Oakridge in San Jose, CA.

Cinema Association of CA/NV hosts the Spring Managers Meeting as a way to bring local theatre managers together to see many of the films previously previewed at CinemaCon and to hear presentations from the top studio and industry partners. Managers had the opportunity to meet and greet representatives from the major studios, along with The Will Rogers Foundation, Deluxe, Onni Creative, Paper Airplane, P3 Global Services, and many more partners.

Attendees heard presentations from reps from the studio, including Amazon MGM Studios, Paramount, Sony, and Universal. Universal’s Luke D’Agnese talked about the importance of in-theatre collabs including movie-themed food & beverage presentations, saying “from custom cocktails or local brand collaborations to premium concessions, you have that power to create next level combinations that can ignite superfans and casual guests alike.” 

As part of the meeting, Cinema Association of CA/NV presented new research, prepared in partnership with Morning Consult, to understand what drives local moviegoers. According to a survey of 1,025 Californian adults, moviegoers are looking for a wider experience at the cinema, places where they can spend special time with friends and family. More than 73% said they saw at least one movie on the big screen over the last twelve months, while 27% saw more than five movies during that time. 

Managers also had the chance to see the “Behind the Screens: Faces of Exhibition” spotlights on Texas Theatre’s Barak Epstein and Belcourt Theatre’s Stephanie Silverman.

A special thank you to Todd Vradenburg and Maura Ortega and the Board of Cinema Association of CA/NV for always including Cinema United in these great events and for continuing to do all they do to move forward the exhibition industry.

Cinema United
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