Cinema United Attends CineEurope As Global Exhibition Industry Surges

[Left to Right: Cinema United’s Erin Von Hoetzendorff, CinemaCon’s Matt Pollock, and Cinema United’s Andrew Stewart]

Exhibitors and vendors from across the world gathered in Barcelona for the annual CineEurope convention from June 16-19 to celebrate a surging box office and discuss the bright future of the exhibition industry.

According to Gower Street, the global box office cume at the end of May hit $13.4 billion, which is 13% ahead of 2024 and on par with 2023. The data firm recently bumped their projection for 2025’s total global haul to $34.1 billion, up $1.1 billion from their initial projection in early 2025.

The International Union of Cinemas’ President Phil Clapp and CEO Laura Houlgatte touted the strong state of European cinema in their keynote address at the event.

“In 2024, cinemas across Europe recorded over 934 million admissions and box office revenues close 7.1 billion euros. No small spart in that success was played by the continued investment by operators of all sizes, who continue to provide audiences with an incredibly diverse and appealing offer of both film content and big screen experience. Striving to innovate, driving local economies while a remaining a cherished community and cultural resource.”

While at CineEurope, Cinema United’s Chief Communication Officer Andrew Stewart, Cinema United’s Director of Membership and Global Affairs Erin Von Hoetzendorff, and CinemaCon’s Associate Managing Director Matt Pollock met with exhibitors from around the world—Svenska Bio, Cineworld, Pathe, Omniplex, Kinepolis, Nordisk Film, Cinemark, Cineplexx, Cinépolis, and Odeon—to discuss the current state of the industry and topics that unite all exhibitors such as continued innovation both in programming and cinema renovations.

Cinema United’s Amanda Martin and Erin Von Hoetzendorff Named To Celluloid Junkie’s 2025 Top Women in Global Cinema List

Amanda Martin, Cinema United’s Chief of Staff, and Erin Von Hoetzendorff, Cinema United’s Director of Membership and Global Affairs, were named to Celluloid Junkie’s 2025 Top Women in Global Cinema List. CJ wrote the following:

Amanda Martin

As Chief of Staff at Cinema United (formerly the National Association of Theatre Owners), Amanda Martin plays a central role in guiding the strategic and operational direction of the global trade body for the movie theatre industry. A trusted advisor to the executive leadership team, Martin leads both federal government affairs and state-level advocacy efforts across the Western United States.

In 2024, Martin expanded her portfolio to include creative and storytelling initiatives. She serves as executive producer of Behind the Screens: The Faces of Exhibition, a nationally recognized series that debuted at CinemaCon and has since profiled more than a dozen cinema owners and operators. The project brings to life the voices of frontline exhibition professionals, spotlighting their innovation, perseverance, and impact on local communities.

Before joining Cinema United, Martin was a state government affairs specialist at the Entertainment Software Association, where she advocated on behalf of the video game industry. She began her public policy career in the California district office of Congressman Eric Swalwell, assisting constituents and advancing community engagement.

Erin Von Hoetzendorff

Erin Von Hoetzendorff is Director of Membership and Global Affairs at Cinema United (formerly the National Association of Theatre Owners). Since joining the organization in 2018, she has led efforts to foster inclusive engagement across the industry – spearheading initiatives like the Ambassador Program and overseeing several key member communities, including Young Members, Membership, International, and Technology.

She also serves as staff liaison to the Global Cinema Federation, helping coordinate international policy and advocacy efforts across borders. Outside her core role, she contributes meaningfully to broader industry collaboration as Secretary of Film Row and formerly as administrator of Inter-Society. Based in Los Angeles, Von Hoetzendorff is widely respected as a passionate connector and coalition-builder who has been instrumental in expanding Cinema United’s reach and relevance.

Read the full list here.

Cinema United President & CEO Michael O’Leary Moderates Panel at ShowCanada

ShowCanada 2025 took place in beautiful Victoria, British Columbia from May 27-29. The annual conference brings together all sectors of the film industry from Canada and the U.S.A.

Cinema United’s President & CEO Michael O’Leary moderated the annual State of the Industry panel featuring three industry heavyweights: Chris Aronson, President of Domestic Distribution for Paramount Pictures; Ellis Jacob, CEO of Cineplex; and Jim Orr, President of Domestic Theatrical Distribution for Universal Pictures. The interesting and entertaining discussion focused on opportunities and challenges as the cinema industry looks to the future.

Congratulations to Carrie Wolfe, Event Producer of ShowCanada, and Nuria Bronfman, Executive Director, Movie Theatre Association of Canada, on another excellent show!

ShowCanada 2026 heads to Banff in 2026.

Cinema United Visits Penn Cinema in Lititz, PA

[Left to Right: Cinema United’s Phil Contrino and Penn Cinema’s Penn Ketchum]

Penn Cinema in Lititz, Pennsylvania recently undertook a massive $2 million re-design of its lobby–which now includes a full-service bar, beer wall, and a lounge with room for 50 people–just in time for 2025’s record-breaking Memorial Day weekend and a busy summer at the box office.

Penn Ketchum, Managing Partner of Penn Cinema, operates 34 screens at three locations: two in Pennsylvania and one in Delaware. Before the new lobby opened, he worked with Kinectiv, a local advertising/marketing firm, to roll out new branding that is easily adaptable both to promotions inside the theatre and on social media.

“The feedback from guests has been over-the-top positive,” says Ketchum of the addition to the theatre. “In the long run, we expect this will help overall attendance at our cinema.”

The new bar has added two full-time employees and six part-time employees to the Penn Cinema team. It boasts creative cocktails such as the Barbenheimer or I’ll Never Let You Go (a nod to Titanic). A new kitchen that will boast a range of options from pizzas to gourmet hot dogs to compliment the expanded beverage choices is slated to open in June.

Cinema United Attends Phoenix Theatres’ Governor’s Square Mall Opening

[Left to Right: Phoenix Theatres’ Jordan Hohman, Cinema United’s Phil Contrino, and Phoenix Theatres’ Cory Jacobson]

Detroit-based Phoenix Theatres opened their ninth location and first theatre in beautiful Clarksville, Tennessee at the Governor’s Square Mall on May 22nd—just in time for a historic Memorial Day weekend at the box office. Phoenix Theatres now operates 79 screens in five states: Iowa, Massachusetts, Michigan, Ohio, and Tennessee. At this new location, Dolby provided all the cinema servers, sound processors, loudspeakers, and new digital amplifiers in every auditorium. Dolby ATMOS is installed in five of the 10 screens at Governor’s Square, and an impressive 25% of Phoenix’s screens are in ATMOS-equipped auditoriums. 

The team at Phoenix—led by owner Cory Jacobson—turned the opening into a true communal event for local residents: the Montgomery Central High School marching band performed the Mission: Impossible theme; Anthony Cafaro, Co-President and Owner of The Cafaro Company, spoke about the importance of having a movie theatre at the mall; Mike Rainey, Chairman of the Clarksville Area Chamber of Commerce, touted valuable how the cinema is to the community; and movie fans of all ages were treated to a buffet dinner from mall neighbor Dave & Busters and four free screenings to pick from (Lilo & Stitch, Mission: Impossible – The Final Reckoning, Top Gun: Maverick, and the original Star Trek film.)

“It’s safe to say that this is the largest turnout we’ve had for a ribbon cutting,” said Rainey to applause from the more than 200 people gathered. “As you walk through the theatre tonight, you are going to realize the investment that Phoenix Theatres has put into Clarksville. It goes a long way toward helping us enhance the quality of life for our community.”

“Movie theatres in the past were synonymous with big jazzy entrances, adding an element of showmanship to moviegoing,” said Cory Jacobson when discussing how he landed on the design for this location. “Our new theatre at Governor’s Square Mall needed to develop a character all its own and now features a new glass entranceway that enhances the size of the new lobby.”

“We wanted to do something truly spectacular and enhance the cinema experience to a new level,” added Jordan Hohman, Vice President of Project Development for Phoenix Theatres.

Derek Almada will serve as General Manager of the Governor’s Square Mall location. He was promoted from Phoenix’s Dubuque, Iowa location after working with the company for a year and a half. In a heartfelt speech at the opening, Almada thanked his girlfriend for moving to Tennessee with him, and he promised the best possible moviegoing experience to the excited customers in attendance.

Cinema United Staff Visits THE LOT’s Liberty Station Theatre

[Left to right: Cinema United’s Harry Medved with THE LOT’s Courtney Timlen]

Cinema United staff recently visited the California-based luxury cinema chain THE LOT at its Liberty Station theatre-restaurant complex in San Diego, as they were getting ready for the summer season with brisk presales for Lilo & Stitch, Mission: Impossible – The Final Reckoning, among other titles. 

“We do particularly well here with family-friendly films,” THE LOT Liberty Station General Manager Courtney Timlen told Cinema United’s Harry Medved. “It can turn into a full-day outing where families can escape to the movies for a shared cinematic adventure in our auditoriums and then savor their time together at our outdoor restaurant, ZENTRL Kitchen + Bar.” Timlen, a proud graduate of San Diego State University, has been with the theatre chain for more than seven years.  

The Liberty Station arts district and marketplace were built on the grounds of the former San Diego Naval Training Center and THE LOT rehabilitated the center’s 1940s era Luce Auditorium, which showcased the latest Hollywood features, along with training movies, for the new recruits. The Luce’s original oak stage, where Bob Hope and Jack Benny once provided the live wartime entertainment, is on view in the lobby along with a beautiful photo-mural of the original 2,200-seat theatre. 

Today THE LOT Liberty Station takes advantage of balmy San Diego weather by inviting their moviegoers outdoors for a wide variety of innovative dishes & beverages at their open-air ZENTRL Kitchen + Bar, an expansive 5,00-square-foot lounge, bar and coffee island with a giant video wall and sliding glass walls looking out onto the plaza. The menu pulls together Mexican and Asian-inspired cuisine, with breakfast specialties like Croissant Chilando and Matcha Pancakes, and lunch and dinner bowls filled with Chicken Teriyaki and Citrus Lime Salmon. The same offerings are available via seat-side service within their six state-of-the-art auditoriums. 

The luxury cinema chain boasts 30 screens at 4 locations throughout the Golden State (San Ramon, Newport Beach, La Jolla, and San Diego’s Liberty Station). Additionally, every year THE LOT hosts 600 public events and 400 private events. “It’s important to make every part of the moviegoing experience memorable,” says Daniel Fastlicht, Food and Beverage Manager for THE LOT. “We want our customers to feel like they’ve experienced something unique and exciting.”

Cinema United Attends North Central Exhibition Industry Event

(Cinema United’s Todd Halstead with Fridley Theatres’ Russell Vannorsdel. Photo Credit: Roger Humphries)

This week, theatre owners and operators, vendors and industry friends and partners convened in Omaha for the 2025 North Central NATO Convention, where attendees had the opportunity to meet and discuss a range of topics centered on the health and continued viability of the moviegoing experience — not to mention partake in a whole lot of good Midwestern fun, including a steak fry hosted by Bill and Colleen Barstow at their ACX Cinema, a silent auction and casino night. Cinema United’s Todd Halstead, Director of Government Relations and Independent Theatre Owner Engagement, and Andrew Stewart, Chief Communications Officer, were on hand as well. The three-day convention featured screenings from Angel Studios and Sony Pictures Entertainment.

Special thanks are extended to Russell Vannorsdel, President of Fridley Theatres, who served as Convention Chair, and Dale Haider, Treasurer of North Central NATO, for their exceptional efforts in organizing the event.

“Sinners” Director Ryan Coogler Touts Importance of Cinema In Letter To Fans

Following on the massive opening weekend for Sinners, director Ryan Coogler penned an open letter to fans thanking them for helping make the movie a success.

“I had the gift of the opportunity of making a film inspired by my family and my ancestry but it was always a film that we wanted to make for audiences, in theaters,” Coogler writes. “We always had our minds on you, the audience, and felt a deep responsibility to entertain you, and move you in the way only cinema can. I believe in cinema. I believe in the theatrical experience. I believe it is a necessary pillar of society. It’s why me and so many of my colleagues have dedicated our lives to the craft. We don’t get to do what we do if you don’t show up.”

READ MORE HERE

Listen: CinemaCon 2025’s Industry Insights from the Creative Community Luncheon

Left to Right: Michael O’Leary, Colman Domingo, Josh Brolin, Glen Powell, Edgar Wright, and Bob Bagby (Photo Credit: Jerod Harris/Getty Images for CinemaCon)

Paramount Pictures brought together the incredible team behind November’s The Running Man (writer/director/producer Edgar Wright and stars Glen Powell, Colman Domingo, and Josh Brolin) to CinemaCon 2025’s Industry Insights from the Creative Community luncheon. Jaqueline Coley, the editor of Rotten Tomatoes, moderated a fun discussion that you can listen to below:

Cinema United
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