[Left to right: Cinema United’s Harry Medved, Cinema Association of California/Nevada’s Todd Vradenburg, and CineLux’s Paul Gunsky]
On Thursday, April 30, Cinema United’s Harry Medved joined the Cinema Association of California/Nevada at their Spring Managers Meeting & Studio Products Seminar at Cinemark’s beautiful Century 20 Oakridge in San Jose, CA.
Cinema Association of CA/NV hosts the Spring Managers Meeting as a way to bring local theatre managers together to see many of the films previously previewed at CinemaCon and to hear presentations from the top studio and industry partners. Managers had the opportunity to meet and greet representatives from the major studios, along with The Will Rogers Foundation, Deluxe, Onni Creative, Paper Airplane, P3 Global Services, and many more partners.
Attendees heard presentations from reps from the studio, including Amazon MGM Studios, Paramount, Sony, and Universal. Universal’s Luke D’Agnese talked about the importance of in-theatre collabs including movie-themed food & beverage presentations, saying “from custom cocktails or local brand collaborations to premium concessions, you have that power to create next level combinations that can ignite superfans and casual guests alike.”
As part of the meeting, Cinema Association of CA/NV presented new research, prepared in partnership with Morning Consult, to understand what drives local moviegoers. According to a survey of 1,025 Californian adults, moviegoers are looking for a wider experience at the cinema, places where they can spend special time with friends and family. More than 73% said they saw at least one movie on the big screen over the last twelve months, while 27% saw more than five movies during that time.
Managers also had the chance to see the “Behind the Screens: Faces of Exhibition” spotlights on Texas Theatre’s Barak Epstein and Belcourt Theatre’s Stephanie Silverman.
A special thank you to Todd Vradenburg and Maura Ortega and the Board of Cinema Association of CA/NV for always including Cinema United in these great events and for continuing to do all they do to move forward the exhibition industry.
