The Next Generation of Moviegoers webinar was held on Thursday, 12 June at 11:00 am PT.
This webinar took a closer look at positive statistics about Gen Z movie attendance and offered up stories from theatre operators who are bringing in younger audiences with a wide range of options.
The Cinema United Summer Messaging Webinar was held on Thursday, 29 May at 11:00 am PT.
The Cinema United communications team provided some consistent, consumer-facing messaging for the summer movie season (and beyond), and provided helpful, high-level tips on interacting with reporters.
The Fueling Your Day: Simple Nutrition Tips for Busy Theater Professionals webinar was held on Thursday, 22 May at 2:00 pm ET.
This practical wellness webinar focused on easy, sustainable ways to eat healthy—no matter how hectic your schedule gets. Whether you’re running a theater or managing a team, this session will offered realistic strategies to boost your energy, support long-term health, and make smarter food choices on the go.
There will be a webinar or SOTI each month (typically on the third Thursday of the month). If you like to plan ahead, block these times off on your calendar. We’ll reach out ahead of time to get the official webinar information and registration link to Cinema United members! You can register ahead for any of the events that are linked below.
Cinema United’s Q2 2025 SOTI webinar was held on Thursday, 15 May at 2:00 pm ET. Highlights of the event include discussion on the following topics:
During the webinar, we shared details on:
National Marketing Campaign
Suggested Promotional ideas: Make the event an Open House! (i.e., free popcorn or discounted concession offer(s), menu samples, prizes, and/or branded merch giveaways)
$3 discounted ticket price with proceeds going to: The Will Rogers Foundation Pioneers Assistance Fund Variety – The Children’s Charity The Cinema Foundation (Cinema United’s 501c3)
Technical Specs
The name reveal webinar was held on Tuesday, 18 March.
Cinema United’s SOTI webinar was held on Thursday, 20 February.
Highlights from the Q1 2025 SOTI include:
Phil Contrino (Cinema United) led a detailed discussion of techniques for forecasting attendance, release slate trends, and optimizing revenue with guests Braiden Childs (Larry H. Miller Company), Paul Dergarabedian (ComScore), and Daniel Loria (Boxoffice).
The Cinema United communications team walked through our year-end messaging strategy, talking points, and opportunities for press, as we convey the strength of our industry heading into 2025.
The National Association of Theatre Owners is now Cinema United. Founded in 1948, Cinema United is the largest exhibition trade organization in the world, representing more than 31,000 movie screens in all 50 states, and more than 30,000 screens in 80 countries worldwide. Its membership includes theatres of all sizes, from the largest cinema chains to one-screen theatres in cities and towns around the world.
