ERINVH, Author at Cinema United

April 16, 2025

For the First Time Ever, The Cinema Foundation presents Sneak Peek Showcase

The Program Will Feature Previews from Major Studios for their Upcoming 2025 Slate, Along with Never-Before-Seen Clips and Behind-the-Scenes Pieces from Highly Anticipated Films

Launches Exclusively in Theatres Across North America on April 22 & 24

All Proceeds from Tickets, Priced at $3, Will Benefit Variety–The Children’s Charity, Will Rogers Foundation, Canadian Picture Pioneers and The Cinema Foundation

LOS ANGELES – April 16, 2025 – Next week The Cinema Foundation, the non-profit arm of Cinema United, will host for the first time ever a nearly 70-minute program entitled Sneak Peek Showcase at thousands of screens across North America. The evening program will offer movie lovers an exciting preview of big-screen studio movies, including some favorites from the industry-insider event, CinemaCon 2025, held earlier this month by Cinema United.

On Tuesday, April 22, and Thursday, April 24, Hollywood’s biggest studios will highlight their upcoming summer and fall 2025 slates, with a fun look at this year’s trailers, some never-before-seen footage and behind-the-scenes clips, as part of a curated experience designed exclusively for moviegoing audiences. The showcase will feature a wide variety of films that are rated PG, PG-13 and R.

Proceeds from Sneak Peek Showcase will go to charities, including Variety – The Children’s Charity, Will Rogers Motion Picture Pioneers Foundation and The Cinema Foundation. Participating cinemas across Canada will also be exhibiting the Sneak Peek Showcase, and a portion of those proceeds will go to the Canadian Picture Pioneers, a charitable organization that provides various financial assistance and educational programs for those in need within the Canadian film industry.

The nearly 70-minute program will debut on April 22 with an encore performance on April 24, with both performances taking place at 6 p.m. local time. Tickets are on sale now for $3.00 at participating theatres’ website or app, as well as atthemovies.co and on Fandango.

Sneak Peek Showcase is part of The Cinema Foundation’s year-round @The Movies campaign and is presented by Fandango with additional support from The Coca-Cola Company. As part of the programming, the Sneak Peek Showcase will also include the big screen debut of the Grand Prize-winning spot from the 2025 Coca-Cola Refreshing Films program. The Coca-Cola Refreshing Films program is an opportunity for up-and-coming filmmakers from partnered schools to create content for the big screen.

“Sneak Peek Showcase helps bring a little taste of the famed industry-insider event CinemaCon to movie lovers with a fun look at the upcoming theatrical slate,” says Bryan Braunlich, Executive Director of The Cinema Foundation. “For the first time, cinemagoers will get a glimpse of the most anticipated movies coming soon to their neighborhood theatres all in one program. We are proud to have proceeds benefit industry charitable organizations, and we are grateful for the support of our sponsors, Fandango and The Coca-Cola Company.”

The Cinema Foundation is a non-profit organization established in 2022 by Cinema United (formerly National Association of Theatre Owners), dedicated to promoting and expanding the movie theatre industry and to advancing the moviegoing experience. Sneak Peek Showcase is part of the Foundation’s quarterly “@The Movies” events that began with National Popcorn Day on Jan. 19, where thousands of theatres nationwide offered discounts like unlimited popcorn refills. Other upcoming events include Date Night @ The Movies on Aug. 15, 2025, and Family Day @ The Movies on Nov. 9, 2025.

ABOUT THE CINEMA FOUNDATION

The Cinema Foundation is a 501(c)(3) charitable non-profit dedicated to strengthening the cinema industry and engaging moviegoing audiences around the country. The Foundation promotes and enhances the exhibition industry through programming, events and activities, while spearheading the development of vital industry data, research and consumer insights, education and community involvement to advance the moviegoing experience. For additional info, please visit thecinemafoundation.org.

ABOUT CINEMA UNITED

Founded in 1948, Cinema United is the largest exhibition trade organization in the world, representing more than 31,000 movie screens in all 50 states, and more than 30,000 screens in 80 countries worldwide. Its membership includes theatres of all sizes, from the largest cinema chains to one-screen theatres in cities and towns around the world. For additional information, please visit cinemaunited.org.

March 18, 2025

National Association of Theatre Owners Proudly Enters New Era of Moviegoing as Newly Rebranded Cinema United

Main Street Industry Trade Association Doubles Down on Mission of Moviegoing

New Name Reflects Commitment to a Bright Future of Movies on the Big Screen

WASHINGTON, D.C. & LOS ANGELES – March 18, 2025 – Today, the world’s largest exhibition trade association, the National Association of Theatre Owners (NATO), announced that it will be re-named Cinema United. Michael O’Leary, President and CEO of the Washington, D.C.-based organization made the announcement, reporting that the change will take effect immediately.

“Cinema United is a celebration of who we are as an industry, but more importantly, where we’re headed,” O’Leary said. “The people we represent are constantly innovating and creating unparalleled experiences for fans who love movies on the big screen. Their passion, energy and commitment are the real power behind the Cinema United brand.”

The new name, which comes just in time for CinemaCon, the organization’s premier showcase of theatrical exhibition held March 31-April 3 in Las Vegas, points to the unique and unmatched communal experience of seeing a movie in the cinema, as well as the industry’s commitment to innovation and the future of theatrical exhibition. The organization’s new mantra— “Moviegoing is Our Mission”—speaks directly to this mandate and acts as a celebration of moviegoing as a cultural touchstone for countless people worldwide.

“Cinema United will remind people of the magic of seeing a movie on the big screen,” said Cinema United Executive Board Chairman Bob Bagby. “Our industry is fully dedicated to ensuring that the theatrical experience remains the premier entertainment option for millions of fans around the world.”

The decision to re-name the 77-year-old organization came from its Executive Board, for which Bagby also served as the Chair of its Name Change Committee, and will act as a unifying front for both CinemaCon, as well as the Cinema Foundation, the organization’s charitable non-profit arm dedicated to promoting moviegoing. Both entities will operate under Cinema United.

O’Leary added: “I want to thank our board for their incredible partnership and leadership throughout this process. We are all extremely excited for this next chapter in bringing focus back to the people who have made this industry the success it is and will continue to do so for generations to come.”

ABOUT CINEMA UNITED

###

Media Contact:

Andrew Stewart

424-299-2065

andrew@cinemaunited.org

January 31, 2025

Cinema United Attends the 2025 United Drive-In Theatre Owners Association Convention

From left to right: UDITOA Board Members, Jude Deleonardis (Delsea Drive-In), Donna Saunders (Saunders Theater Properties, LLC), John Vincent Jr. (Wellfleet Cinemas), Susan Kochevar (88 Drive-In Theatre), Ben Harroun (Harvest Moon Drive-In), and Cinema United Director of Membership and Global Affairs, Erin Von Hoetzendorff.

The National Association of Theatre Owners participated in the 2025 Annual UDITOA Convention held from January 27 to 30 in Kissimmee, Florida. The event gathered over 100 drive-in theater owners and operators, providing a platform for industry professionals to discuss trends, challenges, and innovations in the drive-in cinema sector.

Throughout the convention, attendees engaged in a variety of sessions and activities designed to enhance their operations and foster community. The schedule included discussions on topics such as family entertainment centers, alternative income streams, and the newly created DriveInsNearMe.com website. Technical workshops covered areas like DCP-O-Matic and playlist building, while marketing sessions focused on promoting independent and retro films.

The convention also featured networking opportunities, including a vendor trade show. Cinema United appreciates the opportunity to attend the UDITOA convention every year and reinforce the collaborative relationship between Cinema United and UDITOA, highlighting the importance of unity and shared knowledge in advancing the cinema exhibition industry.

August 12, 2024

Cinema United Technology Committee Leaders Meet with Studios

On Wednesday, August 7th, the Cinema United Technology Committee, represented by Matt Basford (Regal), Cynthia Pierce (AMC), Brock Bagby (B&B), Kirk Griffin (Harkins), Chris Johnson (Classic Cinemas), and Mark Latimer (AMC) spent a day in Los Angeles visiting with studio leaders at Disney, Universal, Warner Bros. and Paramount, as well as DCI (Digital Cinema Initiatives). Michael O’Leary and Erin Von Hoetzendorff also joined the meetings.

The Cinema United delegation discussed important topics of mutual interest between exhibitors and studios regarding the ever-evolving landscape of cinema presentation technology. These meetings were a collaborative effort that recognizes the shared interest of exhibition and distribution to ensure that audiences continue to have the best moviegoing experiences in cinema auditoriums across the world. Topics ranged from captioning on trailers to immersive audio and high dynamic range images. Given the rapid pace of technological advancement in cinema, these were another set of constructive discussions, and something the tech committee plans to continue to build on in the future.

Cinema United members can tune in for a recap of the meetings and important technology updates from the Tech Committee leaders on Wednesday, August 21 at 9:30 am PT/12:30 pm ET.

July 22, 2024

Harkins Theatres President & CEO Mike Bowers Appointed New Chair of The Cinema Foundation

The National Association of Theatre Owners/Cinema United has announced that Mike Bowers, President & CEO of Harkins Theatres, has been appointed as the new chair of its non-profit organization, The Cinema Foundation. Bowers takes over from Tim Handren, who recently retired as CEO of Santikos Theatres. Tori A. Baker, the CEO and President of the Salt Lake Film Society, will continue to lead as the Vice Chair of The Cinema Foundation.

With nearly 40 years in the theatre industry, Bowers has introduced groundbreaking innovations to the moviegoing experience and has led Harkins Theatres through significant growth and expansion from a local operator with six locations to the 5^th highest grossing exhibitor in the United States and the highest performing company per location. In addition to his new role as the chair of The Cinema Foundation, Bowers is the Vice Chair of the Cinema United Executive Board, a member of The Greater Phoenix Leadership Council, on the committee for CEO’s Against Cancer for the American Cancer Society, a frequent consultant for the theatrical entertainment industry and a member of the International Council of Shopping Centers.

“I’m thrilled to join the team behind The Cinema Foundation led by Bryan Braunlich with the goal of strengthening the cinema industry and engaging moviegoing audiences around the country,” says Bowers. “It’s a true honor to serve as the chair of this foundation for a great industry.”

“Mike is one of our most strategic, dedicated and passionate ambassadors for the cinema industry and for the importance of movie theatres as cornerstones serving our communities” says Bryan Braunlich, Executive Director of The Cinema Foundation. “We’re fortunate to have him as our chair.”

Since its inception, the Foundation has collaborated with Cinema United members, studios, vendors, partners and creatives to organize industry promotional events like National Cinema Day, National Popcorn Day and other programs bringing millions of film fans to theaters in overwhelming numbers.