Welcome to the 2026 Mid-Sized Executive Board Election Candidate page! Here you’ll find profiles for each of the candidates running to serve on Cinema United’s Executive Board as mid-sized representatives, including their written responses to our questions and, where provided, optional videos.
We encourage you to take your time to read through all of the responses and watch any videos available so you can make an informed decision when casting your vote. Your participation helps shape the future of our association. Thank you for taking the time to get to know your candidates.
There are two seats up for election in the mid-sized category. When the ballots open on August 24, the main member contacts of each dues-paying member company in this category will be emailed a link to vote (one ballot per company), and they will be able to vote for up to two people. Voters will have until September 4 to complete their votes. The top vote getters will be announced the following week.
Russell Allen
- President, Allen Theatres Inc.
- Las Cruces, NM
- russell@allentheatresinc.com
Russell Allen brings a rare combination of deep theatrical experience, industry leadership, and a strong commitment to serving the broader business community. A fourth-generation theatre operator, Russell is President of Allen Theatres, Inc., a family-owned company founded in 1912. Today, Allen Theatres operates 17 locations, 118 screens across three states, giving Russell a firsthand understanding of the opportunities and challenges facing exhibitors of every size and market. With nearly 50 years of experience in virtually every aspect of the movie theatre business, Russell has built his career around one fundamental belief: the strength of our industry depends on collaboration, innovation, and a great theatrical experience for audiences. Russell has also demonstrated a sustained commitment to industry leadership. He has served for 10 years as President of the Cinema United Rocky Mountain Region, representing exhibitors and advocating for the interests of the theatrical community. He currently serves as Vice Chair of the International Cinema Technology Association, an organization dedicated to advancing cinema technology, education, innovation, and presentation quality worldwide. His leadership extends well beyond the theatre industry. Russell is a graduate and Lifetime Member of Leadership New Mexico and served as Chairman of its Board, helping bring together leaders from business, government, education, and nonprofit organizations. He has also served as Chairman of the Board of his local Chamder of Commerce as well as serving on other boards including the New Mexico Association of Commerce & Industry, Las Cruces International Film Festival. Russell’s decades of hands-on experience, regional and national industry leadership, and record of community service make him a thoughtful, collaborative, and experienced candidate for the Cinema United Executive Board. He understands where our industry has been, the challenges it faces today, and the opportunities ahead—and he is ready to put that experience to work for exhibitors across the country.
- Learn more about Russell
Why are you interested in serving on the Executive Board?
I am interested in serving on the Cinema United Executive Board because I believe the strength and future of the theatrical exhibition industry depend on strong collaboration, experienced leadership, and a unified voice. After nearly 50 years in the business and 10 years leading the Cinema United Rocky Mountain Region, I understand both the challenges exhibitors face today and the opportunities ahead. I want to bring my firsthand experience as a multi-state theatre operator, along with my leadership in technology and community organizations, to help strengthen the industry. I am committed to advocating for exhibitors of all sizes, encouraging innovation, supporting the theatrical experience, and helping Cinema United build an even stronger future for moviegoing.What experience or perspective do you bring that you believe will benefit the association?
I bring a unique combination of hands-on exhibition experience, industry leadership, and a broad community perspective that would benefit Cinema United. As a fourth-generation theatre owner with nearly 50 years in the business, I understand the challenges and opportunities facing exhibitors firsthand—from daily operations and technology to audience engagement and long-term investment. My leadership as President of the Cinema United Rocky Mountain Region has given me experience representing exhibitors and building consensus across the industry. I also serve as Vice Chair of the International Cinema Technology Association, giving me a strong understanding of the technological changes shaping the theatrical experience. Beyond the industry, my service as Chairman and board member of Leadership New Mexico has strengthened my ability to collaborate with leaders across business, government, and nonprofit organizations. I would bring a practical, thoughtful, and independent voice focused on strengthening exhibition and the future of cinema.How do you plan to represent the interests of mid-sized companies if elected?
I would represent mid-sized companies by bringing practical, firsthand experience as a fourth-generation theatre operator with 17 locations and 118 screens across three states. I understand the unique position mid-sized exhibitors hold between large national chains and smaller independents, and the distinct challenges that come with that scale.My approach would be to listen to exhibitors of all sizes, ensure their concerns are reflected in Cinema United’s work, and advocate for policies that address real-world operating conditions. Key priorities include film availability, technology, labor costs, competition, and studio relationships.Most importantly, I would focus on building consensus and ensuring Cinema United speaks with a unified voice while respecting the diversity of our industry. I would bring a grounded, mid-sized operator’s perspective to strengthen the entire exhibition community.
Joel Davis
- COO, Premiere Cinema Corp
- Big Spring, TX
- joel@pccmovies.com
Joel Davis serves as the Chief Operating Officer of Premiere Cinema Corp., bringing extensive executive leadership and operational expertise to the motion picture exhibition industry. Operating professionally from his base in Big Spring, Texas, Joel oversees multi-unit circuit operations, driving strategic growth, technological innovation, and guest experience excellence across the company’s theater locations. Deeply committed to the broader cinema community, Joel actively contributes his time and leadership to key industry organizations. He holds the position of President of Cinema United of Mid-America, working closely with regional operators to address shared challenges and advocate for the theatrical medium. Additionally, he serves as a Board Member for the Independent Cinema Alliance and leads the Independent Cinema Alliance Marketplace team, fostering vital connections between independent exhibitors and industry partners. Throughout his career, Joel has navigated the evolving landscape of exhibition by championing adaptable business models, community-centric programming, and robust industry collaboration. His hands-on operational background allows him to understand the day-to-day realities faced by mid-sized cinema operators, ensuring that practical, results-driven solutions guide his leadership approach. Joel is dedicated to preserving the vibrant future of moviegoing and supporting the resilient network of exhibitors that makes the theatrical experience possible.
- Learn more about Joel
Why are you interested in serving on the Executive Board?
I am running for the Executive Board because I want to stay actively connected to our industry through meaningful service while stepping up when a call to action happens. The motion picture exhibition landscape faces unique operational, legislative, and cultural dynamics that require engaged, proactive leadership. Having spent my career hands-on in the theater business, I believe it is vital for experienced operators to roll up their sleeves and support the association’s mission. Serving on the board allows me to give back to the community that has shaped my professional life, collaborate with dedicated peers, and actively defend and promote the theatrical experience. When our industry issues a call to action—whether addressing legislative hurdles or championing new growth initiatives—I want to be on the front lines, ready to mobilize resources, advocate fiercely, and help guide Cinema United toward a strong, resilient future.What experience or perspective do you bring that you believe will benefit the association?
As Chief Operating Officer of Premiere Cinema Corp. and President of Cinema United of Mid-America, I bring a comprehensive perspective rooted in day-to-day exhibitor operations and regional association leadership. My board service with the Independent Cinema Alliance and leadership of the ICA Marketplace team have equipped me with a national view of the challenges and opportunities facing independent and mid-sized operators. I understand the delicate balance of managing operational overhead, negotiating content and vendor partnerships, and keeping local theaters relevant in a fast-changing media landscape. This background enables me to offer pragmatic, actionable insights to the Executive Board, bridging the gap between high-level strategic planning and the grassroots realities of running successful movie theaters.How do you plan to represent the interests of mid-sized companies if elected?
To effectively represent mid-sized companies, I will maintain an open-door policy and establish direct, consistent lines of communication with our operators. Mid-sized circuits face unique operational hurdles—balancing regional market pressures with the scale of larger national chains. By setting up regular regional check-ins and an accessible feedback loop, I will ensure every operator’s voice is heard at the board level. My commitment is to translate grassroots operational insights into actionable association advocacy, focusing on smart resource sharing, strong content and vendor partnerships, and collective problem-solving. Whether tackling legislative shifts, technology upgrades, or cost-management strategies, I will champion pragmatic solutions tailored to the realities of mid-sized exhibitors, ensuring our segment remains resilient, competitive, and fully supported within Cinema United.
Dan Herrle
- Director of Food & Beverage, Epic Theatres
- Deltona, FL
- DH@Epic-Theatres.com
I currently serve as Director of Food & Beverage for Epic Theatres, a mid-sized, family-owned company with exhibition roots dating back 80 years. I also serve as Director of Education for the Entertainment Food & Beverage Association (EF&B). Throughout my career, I have been actively involved in industry leadership and advocacy. I am a former Vice Chair of NATO’s Government Relations Committee, serve on EF&B’s Government Relations Committee, chair the EF&B Silent Auction Committee, and previously served as Vice President of CATO and Mid-Atlantic NATO. I have lobbied on Capitol Hill during NATO’s Fly-In, testified before state senate committee hearings, and participated in legislative discovery panels to help shape policies impacting our industry. My career has included leadership roles with Cineplex Odeon, Neighborhood Entertainment, Regal, Muvico, Crown, Bow Tie, National Amusements, and now Epic Theatres. I began as an usher at age 15 and was promoted to General Manager by age 20. Along the way, I opened Regal’s first FunScape entertainment center and have led operations for some of the industry’s most successful and innovative locations. I believe the strength of our industry comes from collaboration, advocacy, and a willingness to share knowledge. I remain committed to supporting exhibitors of all sizes and helping ensure a strong, vibrant future for theatrical exhibition.
- Learn more about Dan
Why are you interested in serving on the Executive Board?
I am interested in serving on the Executive Board because I believe I bring a unique and valuable perspective that is currently underrepresented. Food & Beverage has become the primary driver of profitability for exhibitors, and its importance continues to grow as our industry evolves. Having someone with deep operational expertise in this area can help ensure these opportunities and challenges are part of the conversation. In addition to my Food & Beverage experience, I bring decades of exhibition leadership, a strong background in government relations, and active involvement with multiple industry associations. Those relationships allow me to connect ideas, share best practices, and build collaboration across organizations. I want to help the Board develop strategies that strengthen exhibitors of all sizes, protect our industry’s interests, and position theatrical exhibition for long-term success.What experience or perspective do you bring that you believe will benefit the association?
I bring a combination of operational leadership, industry advocacy, and a collaborative approach built over more than 40 years in exhibition. Having worked with companies ranging from regional circuits to some of the industry’s largest exhibitors, I understand the unique challenges and opportunities facing theaters of every size. My experience in government relations, legislative advocacy, and association leadership has given me the ability to build consensus, communicate effectively, and represent our industry’s interests at every level. As a Food & Beverage executive and Director of Education for EF&B, I also bring expertise in one of the most important drivers of exhibitor profitability. I enjoy sharing ideas, mentoring others, and finding practical solutions that help exhibitors succeed. I believe that diverse perspectives and open collaboration make our association stronger, and I would be proud to contribute that experience to the Executive Board.How do you plan to represent the interests of mid-sized companies if elected?
Working for Epic Theatres, an 80-year-old, family-owned company, gives me a unique perspective on the challenges and opportunities facing mid-sized exhibitors. We don’t always have the scale of the largest circuits or the flexibility of a single-location operator. Every decision has a real impact on our guests, our team members, and our long-term success. That perspective keeps me grounded in the real-world issues many exhibitors face every day—from rising operating costs and staffing challenges to Food & Beverage innovation, technology, and guest experience. If elected, I will ensure those voices are heard while working collaboratively to find solutions that benefit the entire industry. Strong representation means understanding that one size does not fit all, and I believe my experience at Epic allows me to bring practical, balanced insight to the Executive Board while always keeping the success of theatrical exhibition as the top priority.
Luis Olloqui
- CEO/President, Cinepolis USA
- Dallas, TX
- lolloqui@cinepolis.com
Luis Olloqui is the Chief Executive Officer and President of Cinepolis USA, leading strategy, operations, and growth for the luxury dine-in circuit’s 26 locations across the United States. With over two decades of global cinema operations, corporate finance, and real estate development experience, Luis brings a deep operational and financial perspective to the theatrical exhibition landscape. Since taking the helm at Cinepolis USA in 2018, Luis has focused on elevating the guest experience, driving per-capita growth through culinary innovation, and optimizing circuit operations. Prior to his current role, he spent nearly a decade at Cinepolis corporate headquarters as Global Corporate Treasurer and Senior Director of Finance, managing corporate treasury, M&A strategy, and financial structuring across 17 countries to support its expansion into one of the world’s largest exhibition circuits. In addition to his corporate leadership, Luis actively contributes to industry governance, serving on the Board of Directors for the Cinema Association of California and Nevada and on Cinema United’s Strategy Committee. He holds a Bachelor’s degree in Economics from Tecnológico de Monterrey (ITESM) and an MBA from the MIT Sloan School of Management. Nominated to represent the mid-size circuit segment, Luis combines global institutional knowledge with mid-market agility. He is committed to a Cinema United board that welcomes independent perspectives in trade governance for circuits of every size, not just the largest.
- Learn more about Luis
Why are you interested in serving on the Executive Board?
I’m running because a healthy trade association needs board members who bring independent judgment, not consensus that defaults to the priorities of the two largest members. Crucial moments — studio consolidation, evolving theatrical windows, shifting distribution and marketing terms — land differently on circuits of different sizes, and mid-size operators need a voice in the room when that happens, not a reliable echo of whatever the majors have already decided. I want a board seat that isn’t afraid to bring a different, well-reasoned perspective whenever mid-size interests diverge from the largest members’ — whether that’s today’s consolidation questions or whatever the next structural shift turns out to be. The value I’d bring is consistency: independent judgment as a standing practice, not a one-issue stance.What experience or perspective do you bring that you believe will benefit the association?
I bring a dual perspective most mid-size operators don’t have on hand: high-level global corporate finance paired with the daily reality of running a 26-location circuit at our scale. Managing global treasury and M&A strategy across 17 countries taught me to read how structural shifts — consolidation being the current example — reshape a competitive landscape long before any single circuit feels it directly. Leading Cinepolis USA keeps me grounded in the same terrain as every other mid-size operator: competing without the leverage the majors have. My work on the Cinema Association of California and Nevada board, and on Cinema United’s own Strategy Committee, adds direct legislative and trade-policy experience. Together, this lets me bring independent, well-informed judgment to the board — not just on today’s biggest issue, but whenever mid-size interests need their own read on the table.How do you plan to represent the interests of mid-sized companies if elected?
Mid-sized circuits need a voice in the room that reasons independently, not one that defaults to whatever the largest members have already settled on. Today that means being willing to push back where consolidation threatens the competitive landscape we all depend on, using the association’s real tools — public positions, coalition building, and regulatory engagement — not just internal consensus. But the commitment holds for whatever issue comes next, not just this one. I’ll stay in direct contact with fellow mid-size operators between board meetings, not just at conventions, so what I bring to the boardroom is our shared reality, not my read of it alone. An association is only as strong as its willingness to hear a different perspective when the largest voices aren’t the only ones affected.
Chance Robertson
- CEO, Flix Brewhouse
- Round Rock, TX
- crobertson@flixbrewhouse.com
Chance started his cinema career with Moviehouse & Eatery leading them from 4 locations to their eventual acquisition by Cinépolis USA in 2019. He graciously served Cinépolis until the fall of 2021 when he earned the opportunity to transition to Flix Brewhouse, taking over as CEO in the fall of 2022. Having successfully navigated the “dark times” in our industry and now leading Flix as they’ve grown from 9 to 15 locations, he understands the challenges mid-sized exhibitors face. The pressure to innovate, renovate, and captivate is never ending. We’re big enough to have resources but not big enough to leverage our size the same way as the big boys in this industry. Those challenges have become exciting and while Chance’s background was restaurants, he’s grown to love cinema and understands acutely the challenges we all face, but especially those of mid sized exhibitors. Chance is DFW based where he lives with his wife Teresa, his daughter Ella, and his son Waylen. Currently serving as Vice President of Cinema United-Middle America, he’s learned the ins and outs and would be honored to serve on the Executive Board.
- Learn more about Chance
Why are you interested in serving on the Executive Board?
While our challenges evolve, the mission stays the same. Mid-sized exhibitors need strong voices at every table: with the studios, with Cinema United, with vendors, and legislators alike. It’s imperative we’re unified in our direction while understanding the diverse and disparate needs each of us have. I would be privileged to represent my fellow mid-sized exhibitors and I commit to reaching out, listening, and being fully available for input. None of us are going to get everything we want but united, we can certainly get more than we need.What experience or perspective do you bring that you believe will benefit the association?
We all understand cinema and any of these candidates will do an excellent job of speaking the right language on this board. I believe my experience in dine-in gives me a leg up. While our industry continues to heal, we’re not 100% and each of us is tasked with becoming more dynamic to not thrive but simply to survive during these challenging times. Having seen it form smaller companies like Moviehouse & Eatery to one of the biggest and best in the world at Cinépolis, and now in the middle with Flix, I’m uniquely positioned to better understand not only the voices of other companies big and small but also the unique challenges each of us face as we put our own wrinkle into the fabric of our industry.How do you plan to represent the interests of mid-sized companies if elected?
The best way to represent all of us is to listen, ask questions, and communicate in both directions. Once on the board, it is essential to remember you are there for everyone not in the room, not yourself and not only your company. I promise to do that. Additionally, it’s essential we focus on issues and not get caught up in our differences. Finding the common ground is the best path forward. We have real issues: windows, studio consolidation, swipe and booking fees all in the midst of an ever changing landscape. I’ll find out what works best for all of us, not just some of us and make sure that perspective is what is brought to the table.
Charlie Tiantawach
- CEO, Hooky (Es Vedra Cinemas)
- Austin, TX
- ctiantawach@esvedracinemas.com
I am a seasoned hospitality and entertainment executive with more than two decades of experience across the food, beverage, cinema, and experiential entertainment industries. I began my career in food and restaurant operations, developing a strong foundation in financial leadership, business strategy, and hospitality before transitioning into the cinema industry in 2019. Today, I serve as President and CEO of Hooky Entertainment, where I lead the company’s growth with a focus on enhancing the cinema experience through a broader, hospitality-driven approach. At Hooky, we are creating destinations that bring people together through premium cinema, dine-in movie viewing, elevated food and beverage, bowling, and arcade. My role allows me to combine my background in hospitality, finance, and entertainment with my passion for creating memorable guest experiences. My financial background has shaped a data-driven approach to leadership, using financial performance, operational metrics, and guest insights to guide decisions, identify opportunities, and drive sustainable growth. I believe strong financial discipline and a focus on the guest experience go hand in hand. As Hooky continues to grow into new markets, I am passionate about building strong teams, developing our people, supporting our industry partners, and creating experiences that encourage guests to return again and again. Hooky has expanded its cinema-anchored entertainment concept into new markets, including Hutto, Texas, and Nashville, Tennessee, introducing a premium, hospitality-driven approach to moviegoing and entertainment. Our dine-in cinema experience seamlessly combines quality food and beverage service with the theatrical experience. I am passionate about the future of cinema and believe the industry’s opportunity lies in continuing to build on the power of great films by creating welcoming, memorable experiences for guests. I am committed to innovation, collaboration, and sharing knowledge across the industry while helping develop the next generation of hospitality and entertainment leaders.
- Learn more about Charlie
Why are you interested in serving on the Executive Board?
I am interested in serving on the Executive Board because I want to advocate for our industry as we navigate the challenges ahead while accelerating the positive momentum created by each major movie release. I believe in the power of cinema and hospitality to create lasting memories and bring people together. Strengthening our industry through innovation, creative ideas, data and a focus on meaningful guest experiences is something I am passionate about. I want to contribute my time, ideas, perspective, and experience to help grow the industry. Serving on the Executive Board would give me the opportunity to share knowledge and resources, build meaningful connections, and create opportunities for growth in the years ahead. I am passionate about fostering a strong cinema community centered on hospitality and service. I also believe a thriving organization depends on shared experiences, supporting one another, and actively contributing to the future of our industry.What experience or perspective do you bring that you believe will benefit the association?
My background in hospitality, entertainment, finance, and operations, including extensive experience as both a CFO and CEO. This combination has given me a balanced perspective on the strategic, operational, financial, and people-focused aspects of running a successful business. With experience as CFO developed a strong, data-driven approach to decision-making, using performance metrics, forecasting, and operational insights to identify opportunities, improve efficiencies, and support sustainable growth. As a CEO, my perspective has broadened to balance business performance with operations, people, guest experience, long-term strategy, and the needs of multiple stakeholders. Most importantly, I value collaboration and believe in sharing knowledge and best practices. I would be committed to supporting fellow members, learning from their experiences, and working together to identify opportunities, navigate challenges, and strengthen our industry.How do you plan to represent the interests of mid-sized companies if elected?
I would represent the interests of mid-sized companies by ensuring their perspectives are meaningfully represented in the association’s discussions and priorities. Mid-sized operators are an important part of our industry, providing innovation, flexibility, and strong connections to the communities they serve, while often navigating challenges with fewer resources than larger organizations. At the Board level, I would focus on understanding the issues affecting mid-sized companies and helping shape practical, forward-looking initiatives that support their ability to compete, grow, and adapt. This includes encouraging collaboration, sharing best practices, and creating opportunities for members to learn from one another. I would also work to ensure the association remains responsive to the diverse needs of its membership. My goal would be to bring a balanced perspective to Board discussions, advocate for the interests of mid-sized companies, and help build consensus around initiatives that strengthen the industry as a whole.
Phil Zacheretti
- President and CEO, Phoenix Theatres Entertainment, LLC
- Knoxville, TN
- philz@phoenixtheatres.com
I started as an usher in 1975 at age 15 in a single screen theatre. I worked for independents and the three major exhibitors in the country the first 25 years of my exhibition career. My wife of 46 years, Tammie, and I have owned and operated Phoenix Theatres Entertainment for the last 26 years. I love this business and have been active in Cinema United for decades, most recently serving several terms on the Executive Board. We operate 14 theatres in 10 states and have 165 screens. I have a talented corporate staff that also love this industry and train all management and staff around the country to treat our customers with respect, keep the theatres clean, and give the best sight and sound presentations possible. Our goal is to make sure every customer enjoys going to the movies, and we hope every other circuit has the same goals. I live in Knoxville, TN and Tammie and I have three children and twelve grandchildren aged from eight to nineteen. We enjoy much of our free time visiting with them and traveling. I plan to stay in this wonderful industry for many more years to come and look forward to serving your interest on the board to the best of my ability. We support several chapters of Variety, the Will Rogers Pioneer Fund, The Midnight Mission and St. Jude.
- Learn more about Phil
Why are you interested in serving on the Executive Board?
I would be honored to continue my tenure by serving on the Executive Board for another term. I have several goals for serving on the Executive Board. One is to make sure the Mid-Size Circuits are well represented, and their ideas and interests are made known. I make sure that a board that has multiple representatives from the top circuits, hears what our thoughts and opinions are. I speak to other Mid-Size Circuit owners to make sure their opinions are passed along to the board. I challenge the large circuits when their ideas and comments are more geared toward their benefits, and not the rest of the exhibitors in the country. I have supported Michael O’Leary and the vast majority of the board in fighting the sale of WB to Paramount. I have always fought for extended windows from all studios and will continue to do so.What experience or perspective do you bring that you believe will benefit the association?
My over five decades of theatrical exhibition, having owned my own circuit for 26 years, and my several terms on the Executive Board qualify me for this position. My lifelong fight to keep exhibition relative, working with the studios for more and better product, and longer windows will never end. Knowing all the existing board members allows me to continue negotiating with them when a topic needs to support all midsize, independent and large circuits.How do you plan to represent the interests of mid-sized companies if elected?
I will continue to reach out as needed and respond to request from operators of Mid-Sized Circuits. Each opinion or though is important and needs to be reflected to the entire board. I am not there to just give my personal opinion, but to represent every Mid-Size operator, as if they were in the room. I am always available to speak with any exhibitor and either update them of the boards progress when appropriate, of bring their ideas to the next meeting or call Michael and tell him those thoughts.
