Member News Category: Webinar

This was an informative and practical webinar designed specifically for movie theater exhibitors aiming to leverage social media for impactful marketing. During this session, Lexi Hazlett, Digital Media Manager for Santikos, guided exhibitors through the process of developing and executing a successful social media campaign. 

In a collaboration between Cinema United, Cinema United of CA/NV, and CineTRAIN, CineTRAIN provided a free webinar to Cinema United members regarding leadership strategies for the rest of 2024 and beyond.

Here is what was discussed: 

• Preparing for operational challenges, focusing on problem-solving, time management, and project management.
• Strategies for engaging your team, including effective communication, motivation techniques, and fostering collaboration. Engaged employees are the backbone of a successful theater operation.
• How to further optimize your operations through conflict management and coaching for performance.
• A wrap-up with a Q&A session, where some good questions were asked.

If you weren’t able to attend or you want to revist the discussion, check out the recording.

Cinema United and the DEI community hosted this June webinar where they delved into the crucial topic of fostering inclusivity within your theater environment. Discover actionable strategies and best practices to create a workplace where every team member feels valued, respected, and empowered.

Our panel of speakers included Rob Henry the Vice President, People, Culture & Talent for the Council for Advancement and Support of Education (CASE), author and founder of Brevity & Wit, Minal Bopaiah, and Hélène Beyls the Strategic Initiatives Manager at Barco.

This webinar offered invaluable insights to help you cultivate an inclusive culture that not only enriches your workplace but also strengthens your connection with your audience. Don’t miss this opportunity to elevate your theater’s success by prioritizing inclusivity.

On Thursday, June 6, at 11:00am PST/2:00pm EST the Cinema Foundation hosted a data webinar!

Since CinemaCon, we have had several members ask to for a follow-up conversation with Marina Kosten’s data presentation, so we partnered once again with her to present the data as well as give you members an opportunity to ask questions.

Presenter: Marina Kosten, Senior Fellow, USC Annenberg’s Center for the Digital Future

The Cinema Foundation, in partnership with USC Annenberg’s Center for the Digital Future, presented a practical approach to understanding the value of consumer data in theatrical ecosystem. Today’s data and attention economies dictate that both the exhibitors and distributors focus on gathering and utilizing their common consumer data to ensure the industry’s mutual goal of growth and vitality. The presentation discussed how data-centricity is crucial to harnessing the power of direct consumer relationships and how to apply consumer-centric thinking to optimize what we do today in shaping the moviegoing of tomorrow.

On Thursday, May 9, at 11:00am PST/2:00pm EST Cinema United hosted a webinar on retaining and cultivating a customer base. 

This session provided valuable insights from theatre owners of different sizes on how to keep people coming back to the movies on a regular basis.

During this webinar, we discussed the following questions:

How can you maximize the impact of breakout hits to keep people coming back for other titles?

How can you fully leverage your loyalty program?

How can library programming and new releases compliment each other in order to boost attendance for both?

How can other amenities/activities at a movie theatre be used to boost attendance?