Moviegoing is our Mission
Cinema United’s Q2 2025 SOTI webinar was held on Thursday, 15 May at 2:00 pm ET. Highlights of the event include discussion on the following topics:
During the webinar, we shared details on:
National Marketing Campaign
Suggested Promotional ideas: Make the event an Open House! (i.e., free popcorn or discounted concession offer(s), menu samples, prizes, and/or branded merch giveaways)
$3 discounted ticket price with proceeds going to: The Will Rogers Foundation Pioneers Assistance Fund Variety – The Children’s Charity The Cinema Foundation (Cinema United’s 501c3)
Technical Specs
The name reveal webinar was held on Tuesday, 18 March.
Cinema United’s SOTI webinar was held on Thursday, 20 February.
Highlights from the Q1 2025 SOTI include:
Phil Contrino (Cinema United) led a detailed discussion of techniques for forecasting attendance, release slate trends, and optimizing revenue with guests Braiden Childs (Larry H. Miller Company), Paul Dergarabedian (ComScore), and Daniel Loria (Boxoffice).
The Cinema United communications team walked through our year-end messaging strategy, talking points, and opportunities for press, as we convey the strength of our industry heading into 2025.
Cinema United’s SOTI webinar was held on Thursday, 21 November.
Highlights from the Q4 2024 SOTI include:
Cinema United and Federal consulting firm Invariant previewed the 2024 election. We went through the scenarios for how the 2024 election could shake out for the White House and Congress. We heard from Invariant on our strategy for Federal advocacy, no matter who wins the election.
This webinar featured programming experts from independent cinemas, who shared their insights and strategies for curating film selections that resonate with and enrich their local communities. Audience members discovered how these experts choose films that reflect diverse voices, foster meaningful dialogue, and create memorable experiences. The webinar offered valuable perspectives on bringing compelling, community-focused programming to life.
Featuring:
Beth Barrett
Chuck Foxen
Stephanie Silverman
Daniel Loria, Moderator
The Cinema United Presentation Technology Committee meeting was held on Wednesday, 21 August @ 12:30 pm Eastern (9:30 am Pacific).
This meeting was an opportunity to gain a comprehensive understanding of the recent interactions between Tech Committee leaders and studio executives, in addition to important updates shaping our technological landscape.
The National Association of Theatre Owners is now Cinema United. Founded in 1948, Cinema United is the largest exhibition trade organization in the world, representing more than 31,000 movie screens in all 50 states, and more than 30,000 screens in 80 countries worldwide. Its membership includes theatres of all sizes, from the largest cinema chains to one-screen theatres in cities and towns around the world.
