Suggested Promotional ideas: Make the event an Open House! (i.e., free popcorn or discounted concession offer(s), menu samples, prizes, and/or branded merch giveaways)
$3 discounted ticket price with proceeds going to: The Will Rogers Foundation Pioneers Assistance Fund Variety – The Children’s Charity The Cinema Foundation (Cinema United’s 501c3)
Phil Contrino (Cinema United) led a detailed discussion of techniques for forecasting attendance, release slate trends, and optimizing revenue with guests Braiden Childs (Larry H. Miller Company), Paul Dergarabedian (ComScore), and Daniel Loria (Boxoffice).
The Cinema United communications team walked through our year-end messaging strategy, talking points, and opportunities for press, as we convey the strength of our industry heading into 2025.
CinemaCon and Cinema United are excited to announce the 4th Annual CinemaCon Official Poster Design Contest for CinemaCon 2025. This is a great opportunity for you and your creatively inclined theater employees to showcase your artistic talents!
Eligibility & Contest Details:
Eligibility: Open to employees of Cinema United member companies, 18 years or older.
Entry Deadline: February 21, 2025, by 11:59 PM PT.
Theme Options:
Friends’ Night Out – Capture the fun and joy of a group of friends at the movies.
Architectural Wonders – Highlight the beauty of unique or historic movie theaters.
Theatre Snacks – Showcase the array of colorful and tempting concessions.
Prizes:
1st Place: Round-trip airfare to Las Vegas, CinemaCon registration, 5-night stay at Caesars Palace, and more!
2nd Place: CinemaCon registration, discounted hotel stay, and more.
3rd Place: CinemaCon registration and more.
Designs will be featured on posters, t-shirts, and banners at the event.
Judging Criteria:
Marketability, originality, design attractiveness, adherence to the theme, and overall impact.
Important Guidelines:
Use creative interpretations of the theme, celebrating the modern cinema experience.
No AI-generated artwork will be accepted.
Though not required, we encourage creative interpretations of the CinemaCon logo/wordmark. However, should you choose to use the logo in your design, it can be downloaded here: LOGOS
For more information, please see the official contest rules and artwork submission form below.
We encourage you to forward this notice to your teams and employees, post on your internal company networks, and add to break rooms. For your convenience, we created a printable flyer which you can download by clicking the photo below. Print it and post in your break rooms!
We look forward to seeing your creative designs! Please reach out to Adrian Barron at ab@natoca.com with any additional questions regarding the contest.
We are excited to introduce a new initiative that not only benefits you but also plays a crucial role in enhancing the diversity and value of CinemaCon: the Trade Show Referral Program. This program offers a unique opportunity for you to directly influence the quality of our trade show while earning rewards for your efforts.
Program Overview:
Refer a Vendor: If you know a company that would be a great fit for the CinemaCon trade show, we encourage you to refer them.
Earn Rewards: When your referral registers for booth space at CinemaCon 2025, you will both receive:
$500 Discount on each booth rented for the new or returning vendor.
$500 Discount on CinemaCon 2025 convention registrations for your company. Discounts can be redeemed for each vendor who registers.
In our ongoing efforts to improve our event, we’ve analyzed attendee feedback from the past three shows. Attendees have shown particular interest in seeing the following types of companies and products at future editions of the CinemaCon trade show:
Amusement Games & Family Entertainment Centers (FEC)
Beverage Distributors
Defibrillators & Safety Equipment
Foodservice Solutions
HVAC Systems
Janitorial Equipment & Cleaning Services
Kitchen & Bar Equipment
Social Media Management Software, Marketing Tools/Agencies, Data & CRM
Sustainable Products (including packaging, cups, straws, recycling services, water conservation, and solar energy)
Uniforms
While these categories are top of mind, we are also open to vendors from any sector, including those not mentioned above. If you have connections with companies that offer innovative products or services, regardless of their industry, we would greatly appreciate your introduction.
To submit your referral, please visit the submission link below and complete the brief form. The form can be completed multiple times, so feel free to submit as many referrals as you’d like. Our team will take it from there, ensuring your referral is contacted and informed about this exciting opportunity.
Should you have any questions or need further information, please feel free to reach out directly to the CinemaCon team. Your participation is vital to the ongoing success and evolution of CinemaCon, and we are grateful for your continued support.
Thank you for your dedication to making our community and event stronger each year.
Cinema United’s SOTI webinar was held on Thursday, 21 November.
Highlights from the Q4 2024 SOTI include:
Comments from CEO Michael O’Leary on recent discussions with agencies and guilds, the potential Skydance/Paramount Merger, and the recent election results
An overview of the full year of plans for the @TheMovies campaign, including quarterly activations, from The Cinema Foundation
An overview of how to use the new online Member Directory
A highlight of the new Member Spotlight feature on our website, including information on how to submit yourself for a spotlight
A reminder about the new CinemaCon trade show referral program
An announcement of the 2024 CinemaCon poster contest
Cinema United and Federal consulting firm Invariant previewed the 2024 election. We went through the scenarios for how the 2024 election could shake out for the White House and Congress. We heard from Invariant on our strategy for Federal advocacy, no matter who wins the election.
We are excited to announce the launch of Cinema United’s new OnlineDirectory, a comprehensive and easy-to-use tool designed to enhance collaboration and connectivity within our community. With this directory, you will now be able to search for fellow members—both individuals and organizations—based on various search fields such as:
Address
Number of Screens
Number of Locations
This resource will allow you to quickly locate and connect with industry peers, fostering greater opportunities for networking, partnerships, and shared growth. It can only be accessed by current Cinema United members who are logged in.
Important: To allow others to find you in the directory, you must opt-in. Participation is entirely voluntary, but we encourage everyone to opt-in (and tell your colleagues to opt-in) to maximize the benefits of this powerful tool for all members. Without opting in, your details will not be visible in any search results.
Instructions for use of the online directory system are included at the link below. This set of instructions also includes a step-by-step guide on how to opt-in to the member directory, in case you missed that earlier this year. If you have any questions or need assistance, feel free to reach out to Erin at evh@natoca.com.
This webinar featured programming experts from independent cinemas, who shared their insights and strategies for curating film selections that resonate with and enrich their local communities. Audience members discovered how these experts choose films that reflect diverse voices, foster meaningful dialogue, and create memorable experiences. The webinar offered valuable perspectives on bringing compelling, community-focused programming to life.
The National Association of Theatre Owners is now Cinema United. Founded in 1948, Cinema United is the largest exhibition trade organization in the world, representing more than 31,000 movie screens in all 50 states, and more than 30,000 screens in 80 countries worldwide. Its membership includes theatres of all sizes, from the largest cinema chains to one-screen theatres in cities and towns around the world.