Date Night @ the Movies Offers Two-for-One Treats and Special Discounts On Movies Concessions At Cinemas Across the Country Friday, August 22

LOS ANGELES, CA – July 29, 2025 – Cinema United and The Cinema Foundation are introducing Date Night @ the Movies, a new national moviegoing event on Friday, August 22. The evening is a celebration of America’s favorite entertainment pastime featuring two-for-one treats – with discounts ranging from popcorn, drinks and other concessions to surprise movie theatre promotions – at thousands of participating locations across the country.

It’s the latest event in the year-long @ the Movies campaign. Previous events included National Popcorn Day (January 19) and Sneak Peek Showcase (April 22). Fandango, the nation’s leading online movie ticketing service, returns to the @ the Movies program as the presenting sponsor.

“Movies are better experienced together,” says Mike Bowers, Chair of The Cinema Foundation. “Date Night @ the Movies is a celebration of the long-lasting memories we create and share at the cinema. This one-night only event is all about enjoying the big screen with someone special, whether it’s your partner, best friend, new friend, family member or movie-loving plus one.”

“We are excited to join Cinema United and The Cinema Foundation in launching Date Night @ the Movies in theatres nationwide on August 22,” said Jerramy Hainline, EVP of Fandango. “Fandango is all about creating a memorable moviegoing experience. We hope we can help fans enjoy movie magic on the big screen while ordering their favorite theatre treats at discounted prices for a great night out at the movies.”

To find theatres and their individual offerings at your local movie theatre, visit AtTheMovies.co (website/app) or Fandango, and check out #TogetherAtTheMovies on social platforms.

ABOUT THE CINEMA FOUNDATION

The Cinema Foundation is a 501(c)(3) charitable non-profit dedicated to strengthening the cinema industry and engaging moviegoing audiences around the country. The Foundation promotes and enhances the exhibition industry through programming, events and activities, while spearheading the development of vital industry data, research and consumer insights, education and community involvement to advance the moviegoing experience. For additional info, please visit thecinemafoundation.org.

ABOUT CINEMA UNITED

Founded in 1948, Cinema United is the largest exhibition trade organization in the world, representing more than 31,000 movie screens in all 50 states, and more than 30,000 screens in 80 countries worldwide. Its membership includes theatres of all sizes, from the largest cinema chains to one-screen theatres in cities and towns around the world. For additional information, please visit cinemaunited.org.

ABOUT FANDANGO

Fandango digital network provides unrivaled, instant access to all things movies and TV, enhancing fan enjoyment across the entire entertainment journey. The portfolio serves more than 50 million unique visitors per month and includes leading online movie ticketer, Fandango, which tickets for 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.

Cinema United Member Shankweiler’s Drive-In Featured on GMA

GMA stopped in Pennsylvania to visit Shankweiler’s Drive-In—the world’s oldest operating drive-in movie theatre—as part of their 50 States in 50 Weeks series.

Each week, a GMA anchor or correspondent will visit a new state, following the order in which they joined the United States.

Along the way, GMA will spotlight the beauty of the people who make up America, inviting viewers to share the people in their neighborhood and state who make it the best place to live.

Shankweiler’s Drive-In was established in 1934. For over 90 years, it has delighted audiences with double features on its large outdoor screen. Located in the Lehigh Valley, Orefield, Pennsylvania, just off Route 309.

Cinema United Attends CineEurope As Global Exhibition Industry Surges

[Left to Right: Cinema United’s Erin Von Hoetzendorff, CinemaCon’s Matt Pollock, and Cinema United’s Andrew Stewart]

Exhibitors and vendors from across the world gathered in Barcelona for the annual CineEurope convention from June 16-19 to celebrate a surging box office and discuss the bright future of the exhibition industry.

According to Gower Street, the global box office cume at the end of May hit $13.4 billion, which is 13% ahead of 2024 and on par with 2023. The data firm recently bumped their projection for 2025’s total global haul to $34.1 billion, up $1.1 billion from their initial projection in early 2025.

The International Union of Cinemas’ President Phil Clapp and CEO Laura Houlgatte touted the strong state of European cinema in their keynote address at the event.

“In 2024, cinemas across Europe recorded over 934 million admissions and box office revenues close 7.1 billion euros. No small spart in that success was played by the continued investment by operators of all sizes, who continue to provide audiences with an incredibly diverse and appealing offer of both film content and big screen experience. Striving to innovate, driving local economies while a remaining a cherished community and cultural resource.”

While at CineEurope, Cinema United’s Chief Communication Officer Andrew Stewart, Cinema United’s Director of Membership and Global Affairs Erin Von Hoetzendorff, and CinemaCon’s Associate Managing Director Matt Pollock met with exhibitors from around the world—Svenska Bio, Cineworld, Pathe, Omniplex, Kinepolis, Nordisk Film, Cinemark, Cineplexx, Cinépolis, and Odeon—to discuss the current state of the industry and topics that unite all exhibitors such as continued innovation both in programming and cinema renovations.

Cinema United’s Amanda Martin and Erin Von Hoetzendorff Named To Celluloid Junkie’s 2025 Top Women in Global Cinema List

Amanda Martin, Cinema United’s Chief of Staff, and Erin Von Hoetzendorff, Cinema United’s Director of Membership and Global Affairs, were named to Celluloid Junkie’s 2025 Top Women in Global Cinema List. CJ wrote the following:

Amanda Martin

As Chief of Staff at Cinema United (formerly the National Association of Theatre Owners), Amanda Martin plays a central role in guiding the strategic and operational direction of the global trade body for the movie theatre industry. A trusted advisor to the executive leadership team, Martin leads both federal government affairs and state-level advocacy efforts across the Western United States.

In 2024, Martin expanded her portfolio to include creative and storytelling initiatives. She serves as executive producer of Behind the Screens: The Faces of Exhibition, a nationally recognized series that debuted at CinemaCon and has since profiled more than a dozen cinema owners and operators. The project brings to life the voices of frontline exhibition professionals, spotlighting their innovation, perseverance, and impact on local communities.

Before joining Cinema United, Martin was a state government affairs specialist at the Entertainment Software Association, where she advocated on behalf of the video game industry. She began her public policy career in the California district office of Congressman Eric Swalwell, assisting constituents and advancing community engagement.

Erin Von Hoetzendorff

Erin Von Hoetzendorff is Director of Membership and Global Affairs at Cinema United (formerly the National Association of Theatre Owners). Since joining the organization in 2018, she has led efforts to foster inclusive engagement across the industry – spearheading initiatives like the Ambassador Program and overseeing several key member communities, including Young Members, Membership, International, and Technology.

She also serves as staff liaison to the Global Cinema Federation, helping coordinate international policy and advocacy efforts across borders. Outside her core role, she contributes meaningfully to broader industry collaboration as Secretary of Film Row and formerly as administrator of Inter-Society. Based in Los Angeles, Von Hoetzendorff is widely respected as a passionate connector and coalition-builder who has been instrumental in expanding Cinema United’s reach and relevance.

Read the full list here.

Cinema United Attends Phoenix Theatres’ Governor’s Square Mall Opening

[Left to Right: Phoenix Theatres’ Jordan Hohman, Cinema United’s Phil Contrino, and Phoenix Theatres’ Cory Jacobson]

Detroit-based Phoenix Theatres opened their ninth location and first theatre in beautiful Clarksville, Tennessee at the Governor’s Square Mall on May 22nd—just in time for a historic Memorial Day weekend at the box office. Phoenix Theatres now operates 79 screens in five states: Iowa, Massachusetts, Michigan, Ohio, and Tennessee. At this new location, Dolby provided all the cinema servers, sound processors, loudspeakers, and new digital amplifiers in every auditorium. Dolby ATMOS is installed in five of the 10 screens at Governor’s Square, and an impressive 25% of Phoenix’s screens are in ATMOS-equipped auditoriums. 

The team at Phoenix—led by owner Cory Jacobson—turned the opening into a true communal event for local residents: the Montgomery Central High School marching band performed the Mission: Impossible theme; Anthony Cafaro, Co-President and Owner of The Cafaro Company, spoke about the importance of having a movie theatre at the mall; Mike Rainey, Chairman of the Clarksville Area Chamber of Commerce, touted valuable how the cinema is to the community; and movie fans of all ages were treated to a buffet dinner from mall neighbor Dave & Busters and four free screenings to pick from (Lilo & Stitch, Mission: Impossible – The Final Reckoning, Top Gun: Maverick, and the original Star Trek film.)

“It’s safe to say that this is the largest turnout we’ve had for a ribbon cutting,” said Rainey to applause from the more than 200 people gathered. “As you walk through the theatre tonight, you are going to realize the investment that Phoenix Theatres has put into Clarksville. It goes a long way toward helping us enhance the quality of life for our community.”

“Movie theatres in the past were synonymous with big jazzy entrances, adding an element of showmanship to moviegoing,” said Cory Jacobson when discussing how he landed on the design for this location. “Our new theatre at Governor’s Square Mall needed to develop a character all its own and now features a new glass entranceway that enhances the size of the new lobby.”

“We wanted to do something truly spectacular and enhance the cinema experience to a new level,” added Jordan Hohman, Vice President of Project Development for Phoenix Theatres.

Derek Almada will serve as General Manager of the Governor’s Square Mall location. He was promoted from Phoenix’s Dubuque, Iowa location after working with the company for a year and a half. In a heartfelt speech at the opening, Almada thanked his girlfriend for moving to Tennessee with him, and he promised the best possible moviegoing experience to the excited customers in attendance.

Cinema United Comments on Record-Setting Memorial Day Weekend

“Millions of moviegoers this holiday weekend proved once again that going to the cinema is a true American pastime,” said Michael O’Leary, President and CEO of Cinema United. “Records aside, it’s clear that movie theaters are cultural and economic hubs in cities and towns of all sizes, uniting communities across the country in the singular thrill of seeing a movie on the big screen. This weekend is just the start of what will be a great summer for movie fans around the world.”

From Variety, as of Sunday evening:

It’s a Memorial Day weekend for the box office record books.

Movie theaters across the country were jamming as “Lilo & Stitch” and Tom Cruise’s “Mission: Impossible – The Final Reckoning” fueled the largest Memorial Day holiday in history — and established several other benchmarks in the process.

Families turned out in force for Disney’s live-action “Lilo & Stitch” remake, which collected a blockbuster $145.5 million in its opening weekend and an estimated $183 million through Monday. Those ticket sales defied projections and cemented a Memorial Day opening weekend record, overtaking a different Cruise tentpole, 2022’s “Top Gun: Maverick,” with $126 million over the weekend and $160 million through the four days. “Lilo & Stitch” also secured the second-largest start across any four-day holiday weekend, behind only 2018’s “Black Panther,” which amassed $242 million over Presidents’ Day.

Meanwhile, older audiences showed up to watch Paramount and Skydance’s “Mission: Impossible – The Final Reckoning,” which earned a series-best $63 million over the weekend and an estimated $77 million through Monday’s holiday. This eighth installment just narrowly beat 2018’s “Mission: Impossible – Fallout” ($61 million) to score the top debut of the 29-year-old franchise.

Thanks to effective counterprogramming — and a huge assist by holdovers like “Final Destination Bloodlines,” “Thunderbolts*” and “Sinners” — this weekend delivered the best collective Memorial Day weekend haul with $322 million across all films. It’s been more than a decade since this many people went to the movies over the holiday frame; the prior record was established in 2013 with $314 million across all films, led by “Fast & Furious 6,” “The Hangover Part III” and “Star Trek Into Darkness.”

Cinema United Staff Visits THE LOT’s Liberty Station Theatre

[Left to right: Cinema United’s Harry Medved with THE LOT’s Courtney Timlen]

Cinema United staff recently visited the California-based luxury cinema chain THE LOT at its Liberty Station theatre-restaurant complex in San Diego, as they were getting ready for the summer season with brisk presales for Lilo & Stitch, Mission: Impossible – The Final Reckoning, among other titles. 

“We do particularly well here with family-friendly films,” THE LOT Liberty Station General Manager Courtney Timlen told Cinema United’s Harry Medved. “It can turn into a full-day outing where families can escape to the movies for a shared cinematic adventure in our auditoriums and then savor their time together at our outdoor restaurant, ZENTRL Kitchen + Bar.” Timlen, a proud graduate of San Diego State University, has been with the theatre chain for more than seven years.  

The Liberty Station arts district and marketplace were built on the grounds of the former San Diego Naval Training Center and THE LOT rehabilitated the center’s 1940s era Luce Auditorium, which showcased the latest Hollywood features, along with training movies, for the new recruits. The Luce’s original oak stage, where Bob Hope and Jack Benny once provided the live wartime entertainment, is on view in the lobby along with a beautiful photo-mural of the original 2,200-seat theatre. 

Today THE LOT Liberty Station takes advantage of balmy San Diego weather by inviting their moviegoers outdoors for a wide variety of innovative dishes & beverages at their open-air ZENTRL Kitchen + Bar, an expansive 5,00-square-foot lounge, bar and coffee island with a giant video wall and sliding glass walls looking out onto the plaza. The menu pulls together Mexican and Asian-inspired cuisine, with breakfast specialties like Croissant Chilando and Matcha Pancakes, and lunch and dinner bowls filled with Chicken Teriyaki and Citrus Lime Salmon. The same offerings are available via seat-side service within their six state-of-the-art auditoriums. 

The luxury cinema chain boasts 30 screens at 4 locations throughout the Golden State (San Ramon, Newport Beach, La Jolla, and San Diego’s Liberty Station). Additionally, every year THE LOT hosts 600 public events and 400 private events. “It’s important to make every part of the moviegoing experience memorable,” says Daniel Fastlicht, Food and Beverage Manager for THE LOT. “We want our customers to feel like they’ve experienced something unique and exciting.”

Cinema United Attends North Central Exhibition Industry Event

(Cinema United’s Todd Halstead with Fridley Theatres’ Russell Vannorsdel. Photo Credit: Roger Humphries)

This week, theatre owners and operators, vendors and industry friends and partners convened in Omaha for the 2025 North Central NATO Convention, where attendees had the opportunity to meet and discuss a range of topics centered on the health and continued viability of the moviegoing experience — not to mention partake in a whole lot of good Midwestern fun, including a steak fry hosted by Bill and Colleen Barstow at their ACX Cinema, a silent auction and casino night. Cinema United’s Todd Halstead, Director of Government Relations and Independent Theatre Owner Engagement, and Andrew Stewart, Chief Communications Officer, were on hand as well. The three-day convention featured screenings from Angel Studios and Sony Pictures Entertainment.

Special thanks are extended to Russell Vannorsdel, President of Fridley Theatres, who served as Convention Chair, and Dale Haider, Treasurer of North Central NATO, for their exceptional efforts in organizing the event.

Cinema United Releases Statement on Proposal to Support Hollywood and Exhibition

“We are encouraged by recent efforts to bolster the American filmed entertainment industry, including proposals to assist the people who operate theatres in towns of all sizes across the country to create the great movie houses of the next generation,” said Michael O’Leary, President and CEO of Cinema United. “It is important to recognize that theatrical exhibition is not a Hollywood industry, but a Main Street industry, and proposals that support and promote the hard work being done by theatre owners will have a positive and meaningful impact in communities across this nation. We are committed to working with the administration, Congress and all interested parties who recognize and share the goal of ensuring that our local theatres retain both their economic and cultural significance, and we thank them for their leadership.”

Cinema United
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