Member News Archives | Cinema United

April 14, 2025

Sneak Peek Showcase Update

Update

We are in the final stages of working with our studio partners and applying the finishing touches to our inaugural Sneak Peek Showcase. As this is an industry first, our top priority for year one was to demonstrate a successful “proof of concept” on which we can build. The Cinema Foundation, our partners, and the studios have learned a lot about the process and how to make this even bigger and better in year two and beyond.

Being new, there was a lot of heavy lifting from our studio partners necessary to support this program. If you would like to see these types of events continue, we encourage everyone to jump on board and really lean-in to make this win-win program successful.

The Program

This year’s approximate 65-minute program features a selection of trailers from major studios for their upcoming 2025 slate, as well as a couple of never-before-seen clips and behind-the-scenes pieces from highly anticipated films.

To help guests remember everything they saw during the presentation, there will be a QR code on screen at the end that will take the guest to the @themovies website and show a list of the movie titles that they watched that day.

Please note: While it does not feature any “red band” trailers, the Showcase features content from films rated PG, PG-13, and R, and is NOT appropriate for all audiences. The content package is NR – not rated, so it is expected that every exhibitor will establish their own guidelines and procedures with the content in mind.

If you feel you need more guidance on the content, please reach out to Bryan Braunlich at bryan@thecinemafoundation.org

When

Tuesday, April 22, 6:00 pm local time
Thursday, April 24, 6:00 pm local time

Extra Promotions

Some cinemas are using this opportunity to get guests extra excited about the upcoming slate and increase attendance with concession offers and promotions. Get creative and look for ways to “plus up” your Sneak Peek Showcase with loyalty program offers and/or enhance the experience by inviting a local host or influencer.

Bookings & Keys

For information on bookings and keys, please contact:

In the US:
Larry McCourt | lmccourt@emickmedia.com
Hannah Perry| hperry@emickmedia.com

In Canada:
Chris Emery | chrisjemery@me.com
Paul Gardner | pgardnerla@gmail.com

Foundation Marketing Efforts

Press release went out on Friday, April 4.
An updated press release will be sent on Wednesday, April 16.
Additionally, there will be daily social media drops which will also include some fun talent interviews.
All this content will be available in The Hangar once posted. We encourage everyone to go nuts promoting the program on your channels.

In-Theatre Marketing Questions

For information on in-theatre marketing, please contact:
Laura Beth Boley | lbboley@paperairmedia.com

FAQ

For a more detailed FAQ document, please CLICK HERE.

Resources

Ticket On Sale, Countdown, and FAQ assets, as well as a PDF with suggested social copy to help promote the screenings across your channels are available in The Hangar HERE.

If you need an asset not already in The Hangar, please reach out to thecinemafoundation@filmfrog.com.

April 4, 2025

CinemaCon Daily News Recaps

APRIL 3

CinemaCon

Las Vegas Now: CinemaCon Returns to Las Vegas; Head of ‘Cinema United’ Shares What’s To Come

Michael O’Leary, President and CEO of Cinema United – who hosts the event- speaks with Las Vegas Now about the importance of this gathering and what’s to come in the world of cinema. Formally known as NATO, Cinema United has rebranded and is excited for this next chapter.

Watch Video

Deadline: Paramount’s Brian Robbins Touts Slate Amid “All The Noise Going On At Our Parent Company” – CinemaCon

Paramount co-CEO and head of Paramount Pictures, Brian Robbins, acknowledged to a big CinemaCon crowd that it may be an odd time for the company right now, but Par’s slate remains terrific.

“In all seriousness, I’m excited to be back at CinemaCon, and incredibly proud of what we’ve accomplished at Paramount Pictures in the midst of all the noise going on at our parent company. We have a terrific slate that our team has put together, and I can’t wait to share that with you,” he told theater owners at the annual Las Vegas showcase.

Read full article

Screen Daily: Disney brings ‘Avatar’, ‘Fantastic Four’, ‘Elio’, ‘Tron: Ares’ footage to CinemaCon Disney executives delivered a tidy CinemaCon session in Las Vegas packed with sequels, reboots and spin-offs like Avatar: Fire & Ash, The Fantastic Four: First Steps,and Tron: Ares and noted – unsurprisingly – that the studio and its labels has ranked number one in Hollywood for eight out of the past nine years and keeps films exclusively in cinemas longer than any of its rivals.

Judging from the steady stream of whoops and applause from the crowd of exhibitors at The Colosseum in Caesars Palace on Thursday, the formula works, and Disney’s appetite for revisiting familiar territory well into 2028 and beyond suits them well. A common theme of studio presentations, panels and conversations with the industry this week has been the need to supply variety, in bulk and frequently. Disney is doing that, even if the source material is familiar.

Read full article

APRIL 2

Deadline: Amazon MGM’s Mike Hopkins Cozies Up To Theater Owners, Promises “When Amazon Commits To Something, We Tend To Do It Big — CinemaCon

Mike Hopkins, Head of Prime Video & Amazon MGM Studios, made his debut at his first CinemaCon tonight, breaking the ice with de rigueur anecdote of how he fell in love with cinema – going to see Stars Wars as a kid with his brother, both in jammies, “even though I was a bit too old to wear pajamas in public.”

Applause for that in the auditorium of Caesars Palace Las Vegas, and even more for his promise to deliver 15 feature films a year to theaters by 2027, and for years to come. The studio will begin with 12-14 films starting next year, Courtenay Valenti, head of Film, Streaming and Theatrical, said recently.

“We are committed to doing this for the long terms and when Amazon commits to something, we tend to do it big.” The company is putting together a distribution team to roll out films globally.

Read full article

Screen Daily: ‘Wicked: For Good’ stars, filmmakers close high-energy Universal CinemaCon session

Director Jon M. Chu and producer Marc Platt brought a bewitching first-look ahead of the November 21 follow-up to last year’s $747m global hit that featured Dorothy (not in full view), and prompted Platt to assure that the film mines deeper and more profound themes. Chu noted impishly that this was the third successive year that a Wicked film has served as the studio’s presentation finale.

A rousing medley of Universal theme tunes performed by a 43-piece orchestra kicked off the two-hour session in which studio brass touted the year’s tentpoles and a giant 2026 slate. They also trumpeted the studio’s credentials as a box office behemoth and champion of theatrical distribution – music to the ears of the exhibitor attendees at The Colosseum in Caesars Palace.

Donna Langley, chairman, NBCUniversal Entertainment & Studios, noted that audiences were evolving. “There’s no question we continue to face an uphill climb,” she said, “but it’s one we will climb together. There is a lot to be excited about and a lot to be proud of… and our upcoming slate is definitely no exception.”

Read full article

Variety: ‘How to Train Your Dragon’ Dazzles CinemaCon as First Reactions Praise ‘Visually Stunning’ and ‘Fantastic’ Live-Action Remake: ‘A Gorgeous Reimagining’

Universal and DreamWorks Pictures’ live-action “How to Train Your Dragon” remake has been unveiled to members of the press and theater owners at CinemaCon, and the first reactions are calling it “one of the best live-action” remakes thus far. CinemaCon attendees were advised they were seeing an unfinished version of the movie, but what they did see earned an enthusiastic applause when the credits rolled. The scene where Hiccup rides the dragon Toothless for the first time also generated mid-screening applause.

Read full article

Deadline: Angel Studios Dates New WWII Film ‘Truth & Treason’, TIFF-Premiering ‘Sketch’ & ‘Zero A.D.’ From ‘Sound Of Freedom’ Director, Tees Up First Trailers – CinemaCon

“At CinemaCon 2025, we unveiled the most ambitious and cinematic slate in Angel Studios’ history. There are no greater partners than the dedicated exhibitors who bring these stories to life on the big screen. We are all in on theatrical — bullish on the big screen, unwavering in our commitment to the theatrical window, and firm believers in the power of the shared moviegoing experience,” said Brandon Purdie, EVP and Head of Theatrical Distribution.

Read full article

APRIL 1

CinemaCon State of the Industry: Cinema United President and CEO Michael O’Leary Calls Upon Exhibition and Distribution To Come Together To Transform Industry

We need a system that recognizes our common goals and does not pit one sector against another in a short-sighted quest for immediate financial return at the cost of long-term success.

Now is the time for us to take what we know, and what we have learned and craft a model that will thrive for generations.

READ FULL SPEECH

Deadline: Cinema United CEO Wants 45-Day “Baseline” Window & “Only In Theaters” Marketing – CinemaCon

O’Leary said a 45-day window should be the baseline, “a clear, consistent starting point” because “for most movies, the ultimate box office success and consumer demand cannot be effectively determined short of a 45-day window.”

A compelling movie, he said, will do just as well, possibly better, on PVOD at 45 days as it would at 20.”

“A clear, consistent period of exclusivity, supported by meaningful nationwide marketing from both distribution and exhibition, is essential for all theatrically released films to be successful. It is the bedrock upon which our collective prosperity is built.”

Read full article

The Wrap: Cinema United CEO Argues for Longer Theatrical Windows in CinemaCon Speech: ‘There Must Be a Baseline’

Outside of windowing, O’Leary also called on new approaches to marketing films, reemphasizing the phrase “only in theaters” and not promoting home platform availability during the theatrical run. He pointed to a recent NRG survey showing a a 38% decline in the number of movies that reached a audience awareness level over 50% by opening weekend as a sign that marketing needs to change.

“We live in a time of pervasive and relentless communication, and there is no excuse not to attain this target if exhibition and distribution work together. If fewer than half of movie-goers are aware of a new movie, can we sincerely say we are working to build a robust theatrical business?” he said.

For the exhibitors’ part, O’Leary called on attendees to continue their work to refurbish their theaters and to make them into places that people want to come back to. Cinema United released a report last week outlining the efforts that theaters from the biggest chains to independent theaters are doing to improve the quality of their theaters.

Read full article

The Wrap: Lionsgate Lays Out Its Box Office Comeback Plan at CinemaCon With Help From The Weeknd

Lionsgate had a flop-filled year in 2024, and it would like to leave it in the rear-view mirror. Fortunately, the turnaround is already underway after a modestly successful winter, and now the studio is looking at a brighter 2025, which it laid out in full to movie theater owners at CinemaCon on Tuesday.

The presentation was filled with a flurry of announcements of production greenlights and first-look deals, as well as onstage interviews by Lionsgate’s film chairman Adam Fogelson with stars and directors of the studio’s upcoming attractions.

It was all capped off with Jenna Ortega, co-star of The Weeknd’s upcoming music concept film “Hurry Up Tomorrow,” introducing the cinema-loving pop star to an auditorium of thrilled exhibitors to perform a pair of songs, including his 2020 smash hit “Blinding Lights.”

Read full article

The Hollywood Reporter: ‘Superman’ Stars Unveil Krypto-Heavy New Footage and Recall “Witnessing the Magic of Cinema”

[Nicholas] Hoult added about a memorable moment from watching Corenswet during production: “I felt like I was witnessing the magic of cinema in first-person in real time.”

Said [David] Corenswet, “It’s a great honor to play a role that exists so clearly in the public consciousness.”

[Rachel] Brosnahan praised the film’s universality: “I feel like these stories endure because there’s something in it for everyone.” She said of playing characters reviously portrayed by legendary performers, “We get to stand on the shoulders of giants … and then find our ways into their heads.”

Read full article

MARCH 31

CinemaCon

Deadline: Michael O’Leary’s Had It With Short Theatrical Windows — They Must Be “Meaningful” For Movies To Succeed

“We are reaching the point … where we’re starting to say, ‘Hey, we need some clarity. We need some stability in terms of what the windows are.’” — Michael O’Leary, President and CEO of Cinema United “From the exhibition perspective, we believe that you have to have a meaningful window in order for movies to be successful. We have concerns about some of the shorter windows not allowing enough time for a movie to kind of take hold and build an audience,” — O’Leary

The bouncing around confuses consumers. “We would like to see the window stabilize. We think there’s confusion among the moviegoing public as to how long movies are going to be in theaters. It kind of varies from film to film, and that’s just not a way to reach audiences — if they don’t know from one weekend to the next what’s available. How long is it going to be available? Where can I see it?” — O’Leary

“We think that theatrical exclusivity is core to the success of this entire industry, not just exhibition, but in order to see the studios getting the chance to recoup their investment.” — O’Leary

READ FULL ARTICLE

The Wrap: Cinema United CEO Michael O’Leary Talks CinemaCon, Amazon and No Longer Being Confused With NATO

The Wrap: You made infrastructure investment a core aspect of your first year as head of Cinema United. Are there any developments on that front that we might see at CinemaCon?

Michael O’Leary: We’ve already started to see different circuits make those investments, whether it’s putting in new types of seating or upgrading projectors. And this is not just in the big circuits. It’s all the way from the world’s largest down to the one screen Mom-and-Pop theater in a rural community.

Because of that, you’re going to continue to hear a regular cadence of those things coming out, and we intend to go back and try and chart the progress and report that out so that people can see it. One of the things that we’re doing is releasing a report that snapshots all the great reinvestment that’s going on in communities across the country and around the world. We’re going to do more and more of that as we go forward, because the work that’s being done in these theaters is really something special and something that we don’t think gets the attention that it deserves.

READ FULL ARTICLE

Adweek: Behind the Screens Campaign Returns to CinemaCon With New Episodes

“Every time that I meet with a theater owner—whether it’s small theater or a big theater—I always came away from it feeling energized. We wanted to to figure out a way to highlight that.” — Michael O’Leary, President and CEO of Cinema United

READ FULL ARTICLE

Deadline: Sony Motion Picture Boss Tom Rothman At CinemaCon: “Cost And Windows Can Work For Us Or Against Us”

Leave it to Tom Rothman to tee up CinemaCon, ever the philosopher, with the ultimate sermon that waves the flag for moviegoing.

Acknowledging the elephant in the room at this year’s confab — windows — Rothman told the Caesars Palace full of exhibs, “Cost and windows can work for us or against us. Theatrical needs to be smart about them both. I will let you know that Sony will work with you on both.” That got great applause.

He also encouraged exhibition to lower prices, but not in an arrogant fashion, pointing out how Tuesdays — the discount day of the week for exhibitors — is robust. Rothman encouraged: What if Monday, Wednesday, etc. were all Tuesday?

READ FULL ARTICLE

The Hollywood Reporter: James L. Brooks Set to Receive CinemaCon Award Ahead of Release of New Film ’Ella McCay’

James L. Brooks is heading to Las Vegas.

The veteran creative, who has maxed out his multihyphenate talents during a career that spans six decades, will be adding another honor to his long list of accolades when CinemaCon presents him with a Cinema Vérité trophy for his big-screen accomplishments.

The special honor will be presented during the Walt Disney Studios presentation inside the Colosseum at Caesars Palace on April 3. It comes ahead of the release of his newest film, Ella McCay, set for release from 20th Century Studios on Sept. 19. Written and directed by Brooks, the comedy follows the complicated politics that arise when a young woman’s stressful career clashes with a chaotic family life.

READ FULL ARTICLE

March 13, 2025

Headlines Newsletter, March 13, 2025

CinemaCon

Deadline: Edgar Wright & ‘The Running Man’ Cast Glen Powell, Josh Brolin, Colman Domingo To Headline CinemaCon Event

“The excitement for The Running Man among the exhibition community is extremely high, and the luncheon presents an opportunity to hear thoughts and insights about the film and our industry from this incredible group of talented individuals,” said Michael O’Leary, President and CEO of the National Association of Theatre Owners. “I want to thank the good folks at Paramount Pictures and, of course, The Running Man team, with a special shout-out to Glen on his much deserved award. Everyone’s generosity and collaboration is sure to make this luncheon a must-see event.”

READ FULL ARTICLE

March 5, 2025

Headlines Newsletter, March 5, 2025

The New York Times: French Cinema Leads the Way to a Revival of In-Person Moviegoing

Mr. Henrard noted that France’s “cultural exception” model supports the moviegoing habit, with an education curriculum that includes subsidized trips to the movies for millions of schoolchildren.

The government supports tiny movie houses in smaller cities, while some of the most isolated villages regularly receive visits from associations that set up temporary screenings in schools and city halls.

France requires first-run movies to screen exclusively in French theaters for four months before going to video, and the CNC oversees a complex system of taxes on tickets and fees from TV channels and video streaming services that filters back into movie production.

READ FULL ARTICLE

March 4, 2025

Headlines Newsletter, March 4, 2025

Academy Awards

Variety: Oscars Hit 19.7 Million Viewers, Up 1% From Last Year

Nielsen’s finalized reporting of Sunday’s Oscars telecast has brought the total from 18.1 to 19.7 million viewers. Rather than a 7% decrease from last year’s show, this indicates a 1% increase.

Per ABC, the discrepancy came from a significant portion of younger viewers tuning in via mobile devices and personal computers, which were not represented in Nielsen’s fast national data. The new total is a five-year high for the Oscars in both total viewers and rating among adults age 18-49, which rose from 3.92 to 4.54, a 19% improvement on last year’s 3.82.

READ FULL ARTICLE

Release Schedule

Variety: Celine Song’s ‘Materialists,’ Starring Dakota Johnson, Chris Evans and Pedro Pascal, Sets June Release Date“Materialists,” Celine Song‘s all-star follow up to her two-time Oscar-nominated directorial debut “Past Lives,” has been given a U.S. release date by A24. The film is set to launch in theaters nationwide on June 13, a slot that could spark rumours that the company is eyeing a world premiere in Cannes a month earlier.Written, directed and produced by Song, who reunites with “Past Lives” producer David Hinojosa of 2AM and Killer Films, “Materialists” stars Dakota Johnson, Chris Evans and Pedro Pascal. The rom-com follows a young, ambitious New York City matchmaker who finds herself torn between the perfect match and her imperfect ex.

READ FULL ARTICLE

February 27, 2025

Headlines Newsletter, February 27, 2025

CinemaCon

Variety: ‘How to Train Your Dragon’ to World Premiere at CinemaCon

“How to Train Your Dragon” will screen for audiences for the first time at CinemaCon, the annual convention for movie theater owners.

The world premiere will take place on April 2 at the Colosseum at Caesars Palace in Las Vegas, more than two months ahead of the film’s theatrical release on June 13.

CinemaCon will undoubtedly be a receptive audience (the trade show isn’t exactly Cannes, where provocative films run the risk of inspiring moviegoers to boo or walk out), but unveiling “How to Train Your Dragon” in this capacity signals Universal’s confidence in the movie’s commercial prospects. In previous years, CinemaCon attendees were first to see Paramount’s “Top Gun: Maverick” and Warner Bros. and DC’s “The Flash.”

READ FULL ARTICLE

February 26, 2025

Headlines Newsletter, February 26, 2025

Distribution

Deadline: Paramount Sees Skydance Merger Closing In First Half As Streaming & ‘Sonic’ Bright Spots In Mixed Q4

Paramount Global confirmed today that despite all the noise it still expects the merger with Skydance to close in the first of the year as the company reported mixed quarterly numbers with misses on the top and bottom lines.

Stock-based and other executive compensation was a one-time hit on earnings, Deadline hears. And revenue was softer that Wall Street forecasts. Numbers beat on key cash flow and other metrics.

Par swung to a net loss of $224 million for the fourth quarter – from a $514 million profit the year before — on revenue up 5% to $7.98 billion for the quarter.

READ FULL ARTICLE

January 31, 2025

Cinema United Attends the 2025 United Drive-In Theatre Owners Association Convention

From left to right: UDITOA Board Members, Jude Deleonardis (Delsea Drive-In), Donna Saunders (Saunders Theater Properties, LLC), John Vincent Jr. (Wellfleet Cinemas), Susan Kochevar (88 Drive-In Theatre), Ben Harroun (Harvest Moon Drive-In), and Cinema United Director of Membership and Global Affairs, Erin Von Hoetzendorff.

The National Association of Theatre Owners participated in the 2025 Annual UDITOA Convention held from January 27 to 30 in Kissimmee, Florida. The event gathered over 100 drive-in theater owners and operators, providing a platform for industry professionals to discuss trends, challenges, and innovations in the drive-in cinema sector.

Throughout the convention, attendees engaged in a variety of sessions and activities designed to enhance their operations and foster community. The schedule included discussions on topics such as family entertainment centers, alternative income streams, and the newly created DriveInsNearMe.com website. Technical workshops covered areas like DCP-O-Matic and playlist building, while marketing sessions focused on promoting independent and retro films.

The convention also featured networking opportunities, including a vendor trade show. Cinema United appreciates the opportunity to attend the UDITOA convention every year and reinforce the collaborative relationship between Cinema United and UDITOA, highlighting the importance of unity and shared knowledge in advancing the cinema exhibition industry.

January 11, 2025

Will Rogers offering emergency grants to those impacted by Los Angeles fires

We have all watched with great sadness the devastating impact of the ongoing wildfires on communities across Los Angeles. The global exhibition industry is intrinsically linked with the city of Los Angeles and our thoughts go out to everyone impacted by this tragedy. If you are an industry member that has been impacted by the wildfires, the Will Rogers Pioneer Assistance Fund is providing emergency grants to assist those who have been displaced or have lost their homes. Click here to learn more.

Additional resources for the Los Angeles fires can be found on the Will Rogers website, here.

To help support those impacted, Cinema United and the Cinema Foundation have made contributions to the Will Rogers Motion Picture Pioneers Foundation. If you would like to make similar contributions, please click here.

Michael O’Leary
President & CEO, National Association of Theatre Owners