[Left to Right: Movie Theatre Association of Canada’s Nuria Bronfman, Cinema United’s Erin Von Hoetzendorff, and ShowCanada’s Carrie Wolfe]
Cinema United’s Erin Von Hoetzendorff, Director of Membership and Global Affairs, attended 2026’s ShowCanada.
Celebrating its 40th anniversary this year, ShowCanada brought the theatrical exhibition industry together in Banff for screenings, networking and education focused on the future of moviegoing. Hosted by the Movie Theatre Association of Canada, the convention welcomed exhibitors, distributors, and industry partners from across Canada and beyond to discuss collaboration, innovation, audience engagement, and the evolving theatrical experience.
The event was anchored by educational sessions, with topics ranging from independent cinema and community engagement to marketing strategies and premium theatrical experiences. The State of the Industry lunch featured Cinema United members Dave Cohen (Landmark Cinemas of Canada) and Kevin Watts (Cineplex) as panelists, and was moderated by Brooks LeBoeuf (Regal).
Throughout the week, attendees participated in screenings and presentations from studios including Amazon MGM Studios, Paramount Pictures, VVS Films, Cineplex Pictures, Mubi, Game Theory, Universal Pictures, Warner Bros., and Walt Disney Studios.
ShowCanada also honored Canadian exhibition industry legend, Cinema United board member and former Chair, Ellis Jacob, as he prepares for his well-deserved retirement. Separately, ShowCanada hosted their annual Showmanship awards, honoring dedicated Canadian exhibition and distribution industry members and partners who work hard every day to ensure that their communities have the best moviegoing experiences.
Against the backdrop of the Canadian Rockies, ShowCanada 2026 once again demonstrated the strength, creativity, and forward-thinking spirit of the theatrical exhibition industry.
