Address Focused on Key Themes of Unity, Industry Highlights, Innovation and Investment in Exhibition, Consolidation, and Theatrical Exclusivity
LAS VEGAS (APRIL 14, 2026) – Today, Cinema United President and CEO Michael O’Leary took to the Dolby Colosseum stage to deliver his annual State of the Industry address at CinemaCon 2026. O’Leary touted the current strength of the exhibition industry, including themes of unity and growing audience trends, while not shying away from issues concerning consolidation and theatrical exclusivity.
“Theatre owners work every day to make their cinemas special, from reinvesting in technology and infrastructure to special events,” said O’Leary, citing several examples of Cinema United members connecting with their communities. “And not surprisingly, audiences are responding.”
Highlighting theatrical exhibition as a Main Street industry, O’Leary emphasized the importance of moviegoing and its cultural and economic impact on communities throughout history. He reinforced the need for unity by spotlighting the newly announced Cinema United Filmmaker Leadership Council, saying that “this collaboration could not have come at a more crucial time, and I want to thank these world-class filmmakers and artists for their leadership and commitment to exhibition.”
Addressing consolidation, O’Leary reiterated Cinema United’s strong stance, stating: “Further concentrating marketplace power in the hands of a smaller group of distributors that dictate the terms, windows, scheduling, screen-placement of movies, and access to historic film catalogs will have a real and lasting impact on Main Street and millions of movie fans around the world.”
On theatrical exclusivity, O’Leary touted a change in attitude among distributors: “After six-plus years of theories and experiments devoted to proving that theatrical’s days have passed, there is a growing recognition of something we have always known—theatrical exhibition is the foundation upon which the entire entertainment industry rests, and that will never change.”
O’Leary pointed out that in 2025, the average theatrical window for the top 100 films was 37 days, representing a three-day increase over the previous year. He added that if those releases last year benefited from a minimum 45-day window, the overall average would have been a full two weeks longer at 49 days, emphasizing the critical nature of exclusive windows for theaters.
O’Leary concluded his speech by looking to the future: “If we work together, if we stay disciplined and focused on the future, I know that someone, fifty years from now, will stand on a stage like this, in an auditorium full of theatre operators to celebrate the wonder of our industry and chart a path for yet another century of movies on the big screen.”
About Cinema United
Founded in 1948, Cinema United is the largest exhibition trade organization in the world, representing more than 31,000 movie screens in all 50 states, and more than 30,000 screens in 80 countries worldwide. Its membership includes theatres of all sizes, from the largest cinema chains to one-screen theatres in cities and towns around the world. For additional information, please visit cinemaunited.org. Follow us on Instagram, LinkedIn and X/Twitter.
About CinemaCon
CinemaCon® attracts upwards of six thousand motion picture professionals from all facets of the industry – from exhibition and distribution to the equipment and concession areas – all on hand to celebrate the moviegoing experience and the cinema industry. The Coca-Cola Company and Barco are the official co-presenting sponsors of CinemaCon® 2026. For more information, visit cinemacon.com. Follow CinemaCon on Facebook, Instagram, X and TikTok.
