Amanda Martin, Cinema United’s Chief of Staff, and Erin Von Hoetzendorff, Cinema United’s Director of Membership and Global Affairs, were named to Celluloid Junkie’s 2025 Top Women in Global Cinema List. CJ wrote the following:
Amanda Martin
As Chief of Staff at Cinema United (formerly the National Association of Theatre Owners), Amanda Martin plays a central role in guiding the strategic and operational direction of the global trade body for the movie theatre industry. A trusted advisor to the executive leadership team, Martin leads both federal government affairs and state-level advocacy efforts across the Western United States.
In 2024, Martin expanded her portfolio to include creative and storytelling initiatives. She serves as executive producer of Behind the Screens: The Faces of Exhibition, a nationally recognized series that debuted at CinemaCon and has since profiled more than a dozen cinema owners and operators. The project brings to life the voices of frontline exhibition professionals, spotlighting their innovation, perseverance, and impact on local communities.
Before joining Cinema United, Martin was a state government affairs specialist at the Entertainment Software Association, where she advocated on behalf of the video game industry. She began her public policy career in the California district office of Congressman Eric Swalwell, assisting constituents and advancing community engagement.
Erin Von Hoetzendorff
Erin Von Hoetzendorff is Director of Membership and Global Affairs at Cinema United (formerly the National Association of Theatre Owners). Since joining the organization in 2018, she has led efforts to foster inclusive engagement across the industry – spearheading initiatives like the Ambassador Program and overseeing several key member communities, including Young Members, Membership, International, and Technology.
She also serves as staff liaison to the Global Cinema Federation, helping coordinate international policy and advocacy efforts across borders. Outside her core role, she contributes meaningfully to broader industry collaboration as Secretary of Film Row and formerly as administrator of Inter-Society. Based in Los Angeles, Von Hoetzendorff is widely respected as a passionate connector and coalition-builder who has been instrumental in expanding Cinema United’s reach and relevance.
