Update
We are in the final stages of working with our studio partners and applying the finishing touches to our inaugural Sneak Peek Showcase. As this is an industry first, our top priority for year one was to demonstrate a successful “proof of concept” on which we can build. The Cinema Foundation, our partners, and the studios have learned a lot about the process and how to make this even bigger and better in year two and beyond.
Being new, there was a lot of heavy lifting from our studio partners necessary to support this program. If you would like to see these types of events continue, we encourage everyone to jump on board and really lean-in to make this win-win program successful.
The Program
This year’s approximate 65-minute program features a selection of trailers from major studios for their upcoming 2025 slate, as well as a couple of never-before-seen clips and behind-the-scenes pieces from highly anticipated films.
To help guests remember everything they saw during the presentation, there will be a QR code on screen at the end that will take the guest to the @themovies website and show a list of the movie titles that they watched that day.
Please note: While it does not feature any “red band” trailers, the Showcase features content from films rated PG, PG-13, and R, and is NOT appropriate for all audiences. The content package is NR – not rated, so it is expected that every exhibitor will establish their own guidelines and procedures with the content in mind.
If you feel you need more guidance on the content, please reach out to Bryan Braunlich at bryan@thecinemafoundation.org
When
Tuesday, April 22, 6:00 pm local time
Thursday, April 24, 6:00 pm local time
Extra Promotions
Some cinemas are using this opportunity to get guests extra excited about the upcoming slate and increase attendance with concession offers and promotions. Get creative and look for ways to “plus up” your Sneak Peek Showcase with loyalty program offers and/or enhance the experience by inviting a local host or influencer.
Bookings & Keys
For information on bookings and keys, please contact:
In the US:
Larry McCourt | lmccourt@emickmedia.com
Hannah Perry| hperry@emickmedia.com
In Canada:
Chris Emery | chrisjemery@me.com
Paul Gardner | pgardnerla@gmail.com
Foundation Marketing Efforts
- Press release went out on Friday, April 4.
- An updated press release will be sent on Wednesday, April 16.
- Additionally, there will be daily social media drops which will also include some fun talent interviews.
- All this content will be available in The Hangar once posted. We encourage everyone to go nuts promoting the program on your channels.
In-Theatre Marketing Questions
For information on in-theatre marketing, please contact:
Laura Beth Boley | lbboley@paperairmedia.com
FAQ
For a more detailed FAQ document, please CLICK HERE.
Resources
Ticket On Sale, Countdown, and FAQ assets, as well as a PDF with suggested social copy to help promote the screenings across your channels are available in The Hangar HERE.
If you need an asset not already in The Hangar, please reach out to thecinemafoundation@filmfrog.com.
