| Innovation Variety: Theaters Have Re-Invested $1.5 Billion in Past Year to Keep Audiences Engaged With Premium Large Formats, Loyalty Rewards and Better Dining Experiences Speaking with Variety, Michael O’Leary, president and CEO of Washington, D.C.-based Cinema United (fomerly NATO), said, “You’re seeing this evolution of theaters becoming these big inclusive places where family and movie fans can go and spend hours on end.” As theaters continue to expand their offerings to audiences — including attractions like novelty popcorn buckets — O’Leary says he feels good about this year, and with movies like “Lilo and Stitch” and “Minecraft” dominating the box office, he feels he needs to make sure that there are places that are exciting and experiential for people. Read full article Deadline: Cinema Owners Spent $1.5B On Upgrades Over Past Year “Exhibition is a Main Street industry,” said, Cinema United CEO Michael O’Leary. “Theatre owners aren’t just re-investing in their facilities; they are investing in cities and towns of all sizes across the United States and Canada. The beneficiaries of this commitment will, of course, be movie fans of all ages but also local businesses and the talented contractors and craftspeople who help bring these renovations to life.” Investments range from costlier new building of entertainment centers that combine multi-screen theaters with activities from axe throwing to bowling to arcades; reopening and revamping closed cinemas; new digital projectors, movie screens, sound systems and seats in auditoriums. New full-service lobby bars are increasingly popular. So is adding kitchens. Some 10% of the North American box office is made up of dine-in sales, the report said. Read full article |
Headlines Newsletter, September 16, 2025
